How to convince clients to write reviews for your law firm

How to convince clients to write reviews for your law firm

Many attorneys are uncomfortable soliciting referrals from clients — and downright adverse to the idea of asking for testimonials. Firms can easily hide behind ethical concerns and bar regulations when cataloguing reasons not to ask for testimonials. And attorneys must, of course, take care to adhere to state bar guidelines regarding client feedback. But your firm can request testimonials ethically and within the purview of bar guidelines. Not only is this possible, it is a necessary element of doing…

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Ten things search engines are looking for in a law firm webpage

Ten things search engines are looking for in a law firm webpage

Looking forward into 2016, one prediction is certain: Google will continue to update its algorithm, sometimes to the pleasure and sometimes to the dismay of website owners. And, when major shifts occur, as always, search marketing strategies will have to adapt.

Today, however, your firm is competing for elusive, difficult to obtain and extremely valuable placement in the first page of search results. According to an Advanced Web Ranking study, the average click through rate for page one…

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Panda is now a piece of Google's core algorithm

Panda is now a piece of Google’s core algorithm

Google has confirmed that Panda is now a part of its core ranking algorithm. Panda has not been updated; Google was careful to specify that any recent updates to its core algorithm were not Panda or Penguin related. Rather, Panda in its current form has been integrated as part of the algorithm’s core functionality.

Panda targets page quality. The initial Panda release in 2011 aimed to lower the rankings of pages that contained weak or “thin” content. On a domain…

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Are your pictures memorable? Science has the answer

Are your pictures memorable? Science has the answer

Researchers at MIT have developed an algorithm that can identify how memorable or forgettable an image will be to humans. The algorithm, also known as MemNet, performs almost as well as a real human at predicting a photograph’s memorability. The algorithm was developed by researchers from MIT’s Computer Science and Artificial Intelligence Laboratory (CSAIL).

How does it work?

People were shown a series of hundreds of photos, some of which were repeated. They were asked to press…

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What law firms can learn about mobile search from Google’s latest quality rating guidelines

What law firms can learn about mobile search from Google’s latest quality rating guidelines

In November, Google released the full version of its Search Quality Rating Guidelines for the first time. Last week, we discussed Google’s standards for quality content and website reputation, as detailed in the document. This week, we will delve into the newest section of the guidelines: mobile ratings.

The rating guidelines document is given to Google’s human quality raters to help them determine how to rate a series of test queries. The scores raters give pages do not directly…

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What law firms can learn from Google's latest search quality guidelines

What law firms can learn from Google’s latest search quality guidelines

For the first time, Google has released the full version of its Quality Raters Guidelines and Handbook. Google provides the 160 page .pdf to its human testers, who perform searches and rate the results based on these guidelines. Google then uses this rating information to enhance its algorithm in an attempt to continuously improve results for searchers.

Raters assign a Page Quality rating based on a sliding rating scale. The scale contains five primary rating options: Lowest, Low,…

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SEO | Law Firm™ is Now Part of Custom Legal Marketing

SEO | Law Firm™ is Now Part of Custom Legal Marketing

Adviatech was founded in 2005 and shortly thereafter we found our niche: helping law firms grow. We promoted our lawyer-focused products under Adviatech Legal Marketing until 2007 when we created the SEO | Law Firm brand and seolawfirm.com. We are very proud of what we accomplished under SEO | Law Firm. It’s the brand that put us on the map, helped us thrive during the recession, and was the spring board for Custom Legal Marketing.

The name SEO |…

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Google Drops Location Feature but Your SEO Team Can Still Monitor Your Local Results

Google Drops Location Feature but Your SEO Team Can Still Monitor Your Local Results

Google recently removed a search feature that was a favorite among SEO professionals, but an alternative remains available.

Until recently, Google search users could set a location and view search results as if the user were in that location. This was provided alongside other filters such as date range, which are accessible by clicking on “Search tools” at the top of a results page. SEO professionals used this to understand how results differed for users in various locations. Travelers could…

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Link building for law firms: tips for creating linkable content

Link building for law firms: tips for creating linkable content

Link building is still a valid and essential marketing tool, despite the bad reputation it has earned over the past several years. Although cries of “link building is dead” have rung out across the SEO community since the first Penguin update in 2012, links, and therefore the need for link building, are still very much alive. According to Moz’s Search Engine Ranking Factors 2015 report, domain level link features and page level link features place first and…

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5 ways to use storytelling to enhance website effectiveness

5 ways to use storytelling to enhance website effectiveness

Storytelling is integral to branding, marketing and design. Stories are compelling, and they move people to act in a way that raw data cannot.

The psychology of stories

Marketers have long made the claim that every brand needs a good story. And a growing body of scientific evidence now supports this assertion. According to psychologists Melanie Green and Tim Brock, reading fictional stories changes the way humans process information. The more absorbed people are in a story, the…

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