Much has been written about niche marketing, to the point that it has become something of a marketing buzzword. But, overused or not, the concept of niche marketing is still very relevant to attorneys.

Technically defined, niche marketing is marketing that is targeted to focus on a sub set of potential customers or prospects. Finding your law firm’s niche and using it wisely has many advantages, particularly in a down economy. Attorneys can benefit from niche marketing because it helps...

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