Lawyers Encouraged To Sign Up As Poll Workers
As elections in the United States draws closer, the American Bar Association is encouraging lawyers to assist with poll working. “With the added obstacle of a pandemic this year, finding people who are at lower risk to assist as poll workers is even more important. This is an opportunity for lawyers, and soon-to-be lawyers, to step up and serve.”
Read More
While the COVID-19 crisis is creating new challenges for law firms across the country, it’s essential to keep calm and plan intelligently for your law firm’s success. It can be easy to fall into the panic of, “I need to cut costs!” and eliminate essential services. But your law firm is kept together by a delicate balance of well-oiled parts, so don’t panic and abandon your marketing. Actually, right now is an especially important time...
Read More
Long-form pages are becoming increasingly popular among web users. But it's not just humans who like them; Google also rewards this media-rich content. We will explain why in a moment.
What is long-form content?
A long-form page consists of in-depth copy paired with other forms of media. While a standard article may include a picture with some text, long-form content integrates graphics and other forms of media to tell a story.
Another characteristic of long-form pages is (as the name implies)...
Read More
Google released its 2015 Webspam Report this week, which details actions the company took over the last year to try to clean up the internet, reduce spam and increase page quality. When Google chooses to release actual data, webmasters and website owners (and yes, lawyers) should take note. The reports often provide insight into the types of practices Google punishes and rewards, which you can use to help prevent mistakes and build better pages. This report is...
Read More
In part 3 of Marketing and the Brain, we’ll cover why your marketing strategy should cater to a person’s tendency to follow their gut feeling, make impulse decisions and protect their free will. These psychology concepts help inform marketers and salespeople how to effectively appeal to prospects, and can be used by you to convert more leads and grow your firm.
We often convince ourselves that we follow a strictly logical code for our decision-making process. We tell ourselves...
Read More
Visual input
How does your brain perceive a logo? How does copywriting play to the brain’s impulses? What role do emotions play in our decision-making?
Understanding the role of the brain’s cognitive biases and tendencies in the marketing process is essential to converting more leads. The way our brains are wired to respond to marketing features is simpler than you may think. In fact, while each mind is unique, we often respond in predictable ways.
In this three-part blog series, we’ll cover...
Read More
Google has confirmed that Panda is now a part of its core ranking algorithm. Panda has not been updated; Google was careful to specify that any recent updates to its core algorithm were not Panda or Penguin related. Rather, Panda in its current form has been integrated as part of the algorithm's core functionality.
Panda targets page quality. The initial Panda release in 2011 aimed to lower the rankings of pages that contained weak or “thin” content. On a domain...
Read More
In November, Google released the full version of its Search Quality Rating Guidelines for the first time. Last week, we discussed Google's standards for quality content and website reputation, as detailed in the document. This week, we will delve into the newest section of the guidelines: mobile ratings.
The rating guidelines document is given to Google's human quality raters to help them determine how to rate a series of test queries. The scores raters give pages do not directly...
Read More
For the first time, Google has released the full version of its Quality Raters Guidelines and Handbook. Google provides the 160 page .pdf to its human testers, who perform searches and rate the results based on these guidelines. Google then uses this rating information to enhance its algorithm in an attempt to continuously improve results for searchers.
Raters assign a Page Quality rating based on a sliding rating scale. The scale contains five primary rating options: Lowest, Low,...
Read More
Google’s redesigned search engine results look cleaner and load faster. The new layout offers the eye plenty of open white space. And one change may affect your firm directly: paid listings and natural listings now look very similar.
The redesign mirrors changes implemented on smartphones and tablets several months ago, suggesting that Google is focusing its efforts to adapt to the app milieu.
The more immediately noticeable changes include the removal of...
Read More