As the trend of eschewing Yellow Pages ads in favor of using technology to attract clients continues, firms will increasingly notice new clients saying, “I found you online.” Generally, if more people are finding your firm online, that is a positive development. The Internet helps level the playing field between large firms with abundant resources, mid-sized firms, and smaller firms who like to focus their practice on a limited...
Aug 27
5 Link Building Tips for Lawyers in the Post Penguin Google
This year's Penguin updates from Google have changed how many law firms are positioned in the search results. For years, we have identified many cheating law firms that heavily took part in link exchanges, buying paid links, forum spam, blog comment spam, paid posting and other link building tactics that are now yielding useless, if not damaging, links.
The old link building strategy was easy. Get a lot...
Read MoreMar 12
Law Firm Marketing with Short Content
At the center of every online law firm marketing campaign is content. Whether it is content on your website, blog entries, or distributed content like press releases or articles, what gets your firm attention is valuable content.
As users turn to Facebook, Twitter, Tumblr, and Google Plus, we see an obvious trend change regarding what people like and what gets them to “like” or “+1” your firm. People like brevity.
From short Tweets to brief blog entires, content that...
Read MoreJan 16
Ranking Your Law Firm Higher With Google’s Plus 1
Last week, Google introduced a new change to their search engine results. By taking pages, images, and news that people in your Plus 1 network liked and items you liked, they modify the search results by placing websites liked by your friends higher.
You may not have remembered signing up for a Plus 1 account but if you have a Gmail account, you probably have activated Plus 1.
Let's use an example to show you how this can improve your...
Read MoreMay 12
Making a First Impression Online – Podcast
In this podcast, Sierra Winter talks about the importance of making a good first impression with your clients on your attorney website.
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