Keep your audience in mind when writing articles, blog entries and other social content.

Every profession has own language and jargon – a collection of terms that are used predominantly only by those within the industry. Some industries have more (and more obscure) jargon than others, and attorneys are one group of professionals who have acquired a reputation for being some of the worst offenders.

It is easy to succumb to the idea that using big words will make you...

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