Google refreshed its page layout algorithm in early February with a change that has been dubbed the “top heavy update.” The adjustment seems primarily to affect websites that have heavy advertisement population above the scroll. The objective is to filter sites that do not offer strong, original content up front and those with excessively busy layouts that distract users' attention from page content.
As with many of its updates, Google has been hinting at the change for...
Read MoreListen in for more law firm marketing tips to ramp up your firm's website usability.
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Read MoreLast week, we discussed several methods law firms can employ to ramp up their website’s usability. Making your firm’s site as intuitive and easy to use as possible helps give potential clients a positive experience and prompts calls and conversion. A well designed, fine-tuned website also encourages users to share your site and refer others to your firm.
Attention to detail in an attorney website is something that is most notable when absent. When done well, no one item...
Read MoreYour firm’s website is at work for you 24 hours a day, 7 days a week. It is a valuable advocate and proxy, often communicating with potential clients before you have had a chance to speak to them in person. And, as a bonus, it will continue to do its job without complaint while you are asleep, on vacation or at trial.
Ideally, your attorney website is functioning at optimum efficiency, converting visits into calls and prospects into clients....
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