The Best Keyword for a 2012 SEO Campaign

So what makes a good keyphrase for your 2012 law firm marketing strategy?

It may come to you as a surprise but popularity is not all that makes a good keyphrase. A keyword like “lawyer” that gets millions of inquiries a month on Google will not serve your law firm because it is too general. This is why most of the results for the word “lawyer” return directories and information websites that have thousands of pages built into to their…

Read More

Focus Legal Marketing Efforts on Niche Practice Areas

When planning your website, search engine optimization, and online legal marketing strategy, determining your practice area is probably going to be a more difficult task than you originally anticipated. Not because you do not know what you do but rather, do not know what to focus on with your website.

Remember, the goal of your website and search engine marketing strategy is to convince Google’s algorithm that your website is the most relevant for your keyphrase or keyphrases. If you…

Read More

Shopping for a Bigger Law Firm

With parties, travel, holiday planning and shopping taking the top slots in your priority list it is important to also use this time of year to establish a law firm marketing plan for 2012.

December is by far the busiest time of year for us because law firms use the traditionally slower month to look at their online marketing and see how their current strategy has played out. Is there more traffic? More exposure? More phone calls? Is there a…

Read More

A Legal Marketing Tip from Sigmund Freud – Podcast

When marketing your law firm, you have to stand out and have some sort of symbolism that your target audience can connect to your law firm. SEO | Law Firm’s law firm marketing podcast discusses how Freudian techniques and other recommendations can help make your marketing more memorable and attract more clients.

Read More

Why Flash and Your Law Firm May Need to Separate

There was a time when Adobe Flash (formerly Macromedia Flash) was the web’s future. Its ability to put moving objects, presentations and animations on a website made it an industry standard.

Many law firms embraced the technology by having their entire websites made in Flash. Thinking it would help keep the attention of their web visitors, they had slider effects, digital sounds, and flashy transitions. Unfortunately, Google and other search engines were blind to it.

As we fast forward to…

Read More

Repair or Replace Your Law Firm’s Website

A lot of law firms are frustrated when they find out that the website they just built cannot be optimized. It seems as if the time and money that was put into the site was all for nothing.

Sometimes it is better (and costs less money) to start over with a new website that is built by the same company that is going to market it. However, if you have the right elements in place, you might be able …

Read More

Sell Your Clients the Life They Want to Have

Among the many challenges that law firms have to deal with is, of course, growth. Lawyers spend millions of dollars on marketing every year in an effort to get new clients. From billboards, to television, radio, and the Internet, law firms are spending money to accomplish one thing – to build a bigger law firm.

Unfortunately, many firms spend their law firm marketing dollars on ad campaigns that look the same as every other attorney’s advertisements in their region….

Read More