The Best Keyword for a 2012 SEO Campaign

So what makes a good keyphrase for your 2012 law firm marketing strategy?

It may come to you as a surprise but popularity is not all that makes a good keyphrase. A keyword like “lawyer” that gets millions of inquiries a month on Google will not serve your law firm because it is too general. This is why most of the results for the word “lawyer” return directories and information websites that have thousands of pages built into to their…

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Focus Legal Marketing Efforts on Niche Practice Areas

When planning your website, search engine optimization, and online legal marketing strategy, determining your practice area is probably going to be a more difficult task than you originally anticipated. Not because you do not know what you do but rather, do not know what to focus on with your website.

Remember, the goal of your website and search engine marketing strategy is to convince Google’s algorithm that your website is the most relevant for your keyphrase or keyphrases. If you…

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Shopping for a Bigger Law Firm

With parties, travel, holiday planning and shopping taking the top slots in your priority list it is important to also use this time of year to establish a law firm marketing plan for 2012.

December is by far the busiest time of year for us because law firms use the traditionally slower month to look at their online marketing and see how their current strategy has played out. Is there more traffic? More exposure? More phone calls? Is there a…

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