Connect with Clients Through Powerful Pictures and Taglines

Your law firm’s website must capture users’ attention within seconds. Creating compelling photo and headline combinations is one of the more effective ways of drawing users in. A thoughtfully chosen image coupled with a short headline that evokes an emotional response can compel visitors to read more. And the longer prospects stay on your website, the more likely they are to contact your firm.

Copy and photography create something of a chicken and egg scenario in website design….

Read More

The Type on Your Law Firm’s Website is an Important Graphic Element

A good lawyer website has many things in balance. Relevant content, search-friendly graphics and headlines, responsive interactive elements, intuitive navigation, and an overall look and feel that is both distinct and able to connect with potential clients. Much of what is relevant to both search engines and people in need of legal services is the words on the page. Content is still king.

Since attorney websites must often utilize large amounts of copy for online marketing purposes, the way…

Read More

Law Firm Marketing Basics: Business Cards

Talking about business cards on a law firm marketing blog may seem anachronistic – sort of like punishing a teenager by taking away phone time. What person under 20 talks on the phone anymore, anyway?

But business cards, the venerated elders of the marketing world, are still relevant. And they have to work hard for your firm. They must give a memorable first impression and keep working long after they are handed over. They are your mini brand ambassadors.

Your business…

Read More

Break the Lawyer Website Mold

Attorney websites, by their nature, tend toward the formulaic. As a marketing tool, much of their function is instructive. Prospects want to learn about a firm, the types of cases it handles and the ways in which it assists clients’ unique needs. Unfortunately, this information often falls into predictable categories, and breaking out of those categories – or trying to be too clever – can cause confusion and frustrate users into clicking away.

However, just because lawyer websites must contain…

Read More

A Lawyer Website Design Only Works if Users Know What To Do

Even AT&T knows that consumers are no longer using the Yellow Pages as a primary method to search for professionals. Consumers are searching online, and marketing budgets have adjusted accordingly.

People (and businesses) that need an attorney are increasingly using law firm websites to filter their options before choosing which lawyer to call. A well designed, well populated, website shows off a firm’s professionalism and expertise, which helps establish trust with prospects and existing clients. There is simply no excuse…

Read More

Law Firm Marketing By Design for Different Practice Areas – Part II

We recently covered design and color schemes for divorce lawyer, personal injury lawyers, and bankruptcy lawyers. This week, we wrap up our two-part series with immigration, criminal defense, employment, and estate planning lawyers.

Immigration Lawyers
Whereas many areas of the law should project a compassionate image, immigration lawyers can be less fluffy and more inspiring. A design that instills hope will best communicate with their target market. It would be completely inappropriate to stand in a dark room, looking tough, arms…

Read More