Create Results with Your Law Firm Blog

We have written often about how blogging can drive traffic to your law firm website. A good blog can help you generate more leads and more cases. But like all law firm marketing related efforts, blogging must be done with a purpose. Blog entries that do not address client needs or speak to the right audience may not produce the best results.

If you want to take advantage…

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The Steady SEO Strategy Wins Results for Lawyers

At the start of an SEO strategy is when many law firms may be wondering if they made the right choice. Did they pick the right law firm marketing company? Did they select the appropriate plan? A couple of months go by, things are slow to improve and they get worried.

Search engine optimization is not like advertising. An honest SEO consultant cannot come to you and say,…

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Position your attorney website as a valuable business development tool

In the not so distant past, having a law firm website simply meant slapping up a few pages about the firm and its practice areas and then checking “develop online presence” off the to-do list. Websites were seen as a sort of online brochure – a static presence advertising the firm’s services.

However, the understanding about what makes an attorney website effective is evolving. In recent years, the…

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Content is still king on an attorney website, but pictures are good for sharing

The value of blogging for attorneys lies in creating relevant content. Writing and posting regularly to a blog on your attorney website helps establish you as a trusted resource and creates interest in your work, giving prospects and clients a reason to return to your website and to refer it to others.

Blogging as a part of a law firm marketing strategy does drive traffic. In 2011, Read More

Stand Out Above Other Lawyers Simply by Understanding Your Clients

Law firm marketing professionals have a lot of ideas about how you can stand above your competition, from videos on your website to multimedia and more. With so many law firms using online videos and multimedia effects, it takes something a little more traditional to get extra attention.

What clients really want is a lawyer who understands their situation. One who understands what they are going through….

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Lessons from LinkedIn’s split with Twitter: Use each social media platform to its advantage

At the end of June, Ryan Roslansky, Head of Content Products at LinkedIn, announced a social media separation. Twitter users will no longer be able to display their Tweets automatically on LinkenIn. Since 2009, users have been able to sync their Twitter and LinkedIn accounts so that anything shared on Twitter would simultaneously post to LinkedIn. Now, users will have to post updates individually to each network.

Of course,…

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