Keep your email marketing fresh: Study confirms it still produces results

email marketingResearch released in Monetate’s Ecommerce Quarterly (EQ) report for Q1 2013 reveals that email is still an important marketing tool for businesses. According to data collected during the first quarter of this year, email is actually a larger driver of conversion than search.

The study examined over 500 million shopping experiences and found that email marketing converted more than 3 percent of the time, while search came in…

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A Link-Free Future for Marketing Your Firm

Google Penguin 2.0 rolled out last week and Matt Cutts‘ assertion that it’s targeting black-hat SEO seems to be viable. The first Google Penguin caused a lot of collateral damage for websites that inadvertently crossed the ethical link-building line. Thus far, Google Penguin 2.0 appears to be more discriminate, hitting websites…

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LegalTech Keynote Reminds Attorneys of Their Technological Responsibilities

LegalTech© West Coast opened on Tuesday with a keynote presentation that pulled no punches in its critique of attorney technological competence. Speaker D. Casey Flaherty said that the failure of associates to understand many technology basics results in hours of wasted time and over-billing. Flaherty, who serves as corporate counsel at Kia Motors America, says he is tired of paying what he sees as exorbitant fees for routine matters. In…

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Overuse of acronyms in your writing is BS

Overuse of acronyms in your writing is BS

Every industry has its jargon, acronyms and language that is shared only by those within the profession. Such shorthand is necessary and understandable; people, particularly those who deal with highly technical information, benefit from methods that help them quickly communicate ideas among themselves. Sometimes acronyms spill out into the general population and become so widely used that they can be comfortably employed by writers in any industry with the understanding that most people will be aware of their meaning….

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Google, I need an attorney

At Google’s I/O conference in San Francisco last week, they announced their plans to make internet search a little more conversational. With a little inspiration from Star Trek, Google wants users to search with casual verbal conversation.

Google Senior Vice President Amit Singhal said the search engine of the future will “answer, converse and anticipate.”

The presentations at the conference involved Singhal searching for…

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Find balance with your search and social marketing efforts

Each new, highly publicized update Google releases causes some frustration among businesses that see their rankings fluctuate as the changes take effect. And Google will continue to hone its algorithm in an attempt to make search results as helpful as possible for those in need of information or services.

However, through all of Google’s updates, the basic rules have remained the same. And so has the underlying formula: a combination…

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Get more out of your thank you pages

In a highly saturated market, firms must pay attention to every piece of their marketing efforts. Small details may be the things that ultimately push people to choose you over the competition.

Convincing a website visitor to contact your firm is just a first step; the ultimate goal is of course to convert that visitor into a client. The more you can personalize their experience and convince them that…

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Getting personal leads to getting new cases

People hire you to handle their legal matters. They don’t hire logos, DIY legal document services, they hire you – your experience, your credentials, maybe even the style of your hair. Whatever it is, you are who they are contacting.

You need…

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Take a closer look at how people are interacting with your website

Much of the practice of search marketing is centered around getting people to your website. Having a diverse collection of links pointing to your site and ranking well in search engine results should increase the number of people visiting your pages. But what happens once those visitors arrive at your website. Are they staying? Do they read your articles or just scan your pages? Are they contacting you?

Keeping users…

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