Whose opinion matters when redesigning your firm’s website?

scrutinyThe reason a website is redesigned is to attract new clients. The old site may be out-of-date or not optimized for the world in which we now live; visitors may be accessing your site from a large desktop computer, a laptop, a midsize tablet, an ebook tablet, or a smartphone. Ultimately, the redesign is about getting new clients.

When your law firm’s website is getting redesigned, it’s natural to reach…

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Who is paying attention to banner ads?

One of the challenges of online marketing is determining how to best divide your budget between available methods. A number of forces continue to converge that make this decision ever more complicated. Google’s successful efforts to encourage high-quality, contextually relevant content and penalize sites that try to take short-cuts coupled with the growing influence of apps and mobile search are forcing firms to employ multiple tactics. And the question of how much social media activity and influence may (or…

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Making less do more for your website

simplicitySimplicity can be difficult. Simplifying your schedule, your inbox, your wardrobe, your clutter, your to-do list: none of this comes easily. The same is true for design. Many people will say that they want a clean layout with simple navigation and good use of white space, but often they will balk at implementing the resulting design. There is an instinct to fill space – with text, or textures, or gradients,…

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Five tips for getting the most engagement out of your Pinterest pictures

After a year of gathering data about how people interact with images on Pinterest, the team at Curalate believes they can predict whether or not your pictures will get noticed. Curate is a social media image analytics company that counsels businesses on how to optimize pictures for maximum engagement on Pinterest and Instagram. They have been steadily amassing a database of millions of images, which includes physical details about the picture – like colors, textures, aspect ratio and saturation…

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Back to basics: How healthy is your law firm brand?

brandBranding is a commonly maligned concept in the legal world, too often associated with low-quality advertising and a move away from focusing on client service. But branding and practice are not mutually exclusive; they can and should work to support each other.

No, a snazzy logo alone will not bring in more business. But your brand is much more than just a logo or a tagline; branding and…

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Who really owns your content?

Trapped in contract without content ownershipAfter paying for your website, volumes of useful content, and blog entries, you may be surprised to learn that your content does not really belong to you.

If you are like thousands of other attorneys, you will never know, unless you decide to move to a new service provider – at which point, your legal marketing company may inform you that you have no rights…

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