How to use negative space to enhance user experience

white-spaceOne of the challenges of website design is combining many disparate items like text, pictures, links and illustrations into a harmonious page. If a layout is not well thought out, even the most beautiful design elements will suffer from poor display.

Some websites succumb to the misconception that visitors must be given as much information as possible as soon as they land on a page, which leads to an attempt to…

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Google’s Rankings Going Back to 2006

updateWhen our parent company, Adviatech, was formed in 2005, the internet looked considerably different. Websites were narrower, animation and slideshows were limited to search-engine-discouraged Flash elements, and the Google’s search results were becoming excessively gamed and ugly.

It was a common practice in those days to set up directories and landing pages for each and every keyword. Google actually rewarded the hard work of spammers by ranking keyword-stuffed landing pages, rewarded…

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Nine types of blog entries to help generate good topic ideas

bloggingMarketers have been telling attorneys to blog for years, since it became obvious that content would rule the online marketing world. Scheduled blogging makes your website relevant to visitors, gives people a reason to trust your expertise and provides a consistent stream of content that is helpful when building organic links to your site.

Good blog entries take time. If you are blogging on a regular schedule, it can seem…

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Branding is more than a buzzword, it could influence your search ranking

handmade brandingGoogle has had an active summer, much to the chagrin of many, from a high-profile Penguin update to changes to its link scheme guidelines. But, as Eric Enge pointed out in an article about Google’s quality control process, the search giant doesn’t really care whether it ranks your site accurately. Google is interested in increasing overall search quality, not in small, individual cases. The best way to…

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Four Ways Gmail Inbox Tabs Could Be a Positive Development for Email Marketing

emailThose who use Gmail have, by this point, probably started to see their inboxes organized into tabs. Google began rolling out the new tabbed layout on May 29, and users have, over the past several months, been logging in to find the new filtering system in place for them.

Gmail now divides emails into three categories: Primary, Social and Promotions. Two additional tabs, Updates and Forums, can be added using…

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Want to rank high in Bing Local? Try SPAM

Bing_local_spamWe recently looked at the local results for Google, Yahoo!, and Bing in an attempt to find similarities among the results displayed in the search engines’ local results.

While Yahoo! and Bing are both powered by the same search engine, the logic behind their local results are very different.

In Yahoo!, a search for a Chicago personal injury lawyer yielded one spammy listing out of five. In Bing for that same…

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Changes to Search Algorithms are Constant. Don’t Panic.

panicRecent changes to Google’s guidelines coupled with statements from Matt Cutts, the head of Google’s Webspam team, that disparage the usefulness of press releases have made many firms nervous about their rankings and the future of their search marketing efforts. Just as everyone is adapting to summertime Penguin updates, additional modifications are forcing marketers to once again reconsider what the best strategies are for their clients.

Rule number one when facing…

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Associating your law firms name with a good crowd

into_the_futureThe July issue of Bigger Law Firm magazine features a column by Ryan Conley, Into The Future of SEO.

In it, Conley made a case for citations becoming as important as inbound links. Your law firm should embrace this concept with open arms.

Here is how it works:

1) Smith & Smith, LLP setup their Google+ Local page, connecting the profile to their website, lawexample.com.

2) In their profile,…

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