Attorney websites are primarily informational. Law firms do not sell anything online directly, and while a firm’s site will promote certain practice areas, its tactics must be different than those of a band touting its latest album or a restaurant advertising new menu items. Since the quality of information on a site plays an active role in determining whether or not a visitor will convert, website design must provide a showcase for quality content.
Content marketing is not new; good…
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Strings of numbers have long plagued Google+ Pages. Recently, Google+ introduced custom URLs to make advertising your Google+ Page a little easier.
Since offering Pages, Google+ has issued a long string of numbers for the URL. This practice was certainly acceptable for linking to your profile from your website and email footer, but it caused limitations when promoting your Google+ Page offline.
While you could place your…
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Online marketing is valuable to law firms because it reaches out to a large audience of potential new clients. Unlike the world we entered almost nine years ago, today’s online landscape is much bigger than keywords. It goes beyond rankings and trying to impress Google.
People are on social networks. They’re reading news. They’re reading opinions. They’re reading news about others’ opinions. They have…
Read MoreAttorney marketing is tricky because you must sell a service only a certain percentage of people need. No problem, provided you focus on benefits for clients and not features.
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