A review of Google’s 2014 algorithm changes – Part 2

searchIn our last post, we reviewed the algorithm changes Google released during the first half of 2014. Here, we will take a look at the changes in the second half of the year, as compiled by Moz:

August 6, 2014 – HTTPS/SSL Update
Google updated their algorithms to give a boost to secure sites. According to Google’s announcement, the initial boost in rankings started out small, but may be…

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Be more concise and convincing: 7 words to drop from your writing

Be more concise and convincing: 7 words to drop from your writing

Simplicity is a hallmark of good design. High-converting websites prompt action in part by revealing only what users need to see. Designing with clarity is challenging; it requires careful planning and attention to every item’s meaning. But the extra effort spent removing distracting elements allows visitors the freedom to fully understand a design’s impact without interference.

The same is true of writing. Writers may sprinkle their pieces with extra words to appear more knowledgeable or to make their argument more…

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A review of Google’s 2014 algorithm changes – Part 1

Google Penguin - © 2012 - 2015 Adviatech Corp. All rights reserved.2014 brought a steady stream of changes to Google’s algorithm. The majority of the updates were aimed at preventing spam and low-quality content from reaching the top of the search results, and rewarding high-quality content. As collected by Moz, the changes that occurred in the first half of 2014 were:

February 6, 2014: Page Layout #3
The page layout…

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How voice search is changing the way people find your law firm

Rankings Not as Important as New ClientsVoice search is an increasingly common way to use search engines, with companies like Google, Apple and Microsoft all pushing their versions of the technology. Google in particular has recently advertised its voice search capabilities in venues such as the World Series. More and more people are using voice search, and the increase in its usage is changing how people find law firms.

The increase in…

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5 steps for more memorable marketing

5 steps for more memorable marketing

Attorneys understand the value of a good presentation. Informal evidence gleaned from mock trial simulations suggests that, all other things being equal, merely the appearance of the defendant or witnesses can influence a jury’s decision. Whether you are attempting to negotiate a settlement, convince a jury or bring a new client on board, the way in which you present your case matters.

The same is true for marketing: presentation counts. How can you compete if generalizations and vague…

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How to maintain your rankings during a website redesign

How to maintain your rankings during a website redesign

By now, many firms own domains that are more than a decade old. Firms with an established web presence that are embarking on a redesign project must often work to create a new look for a site that already has a search marketing strategy in place. The process of refreshing a website’s layout and structure should not negatively affect the site’s ranking — but it can without proper planning. It is a waste of time, money and effort to…

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How to get the best results from your marketing team

How to get the best results from your marketing team

Your firm is investing time and money in online marketing, and you rightly expect to work with a team of professionals. If you decide to produce a new website product to better reach potential clients, you expect the process of development to run smoothly. And you want a branding strategy that works.

The worst-case scenario when working with a marketing company is for the process to break down, causing frustration that can hinder everyone’s ability to look for positive…

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Top 9 attorney website must haves

Top 9 attorney website must haves

Your firm’s website is working for you day and night, whether you are in or out of the office. It is many people’s introduction to your firm and the only interaction they may have with you before deciding whether to call. You must get visitors’ attention, and you must get it quickly.

Your website’s design should support your firm’s overall image and goals, and while each attorney website will be unique to the individual firm’s voice and message,…

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