Google tweaks Authorship algorithm to display fewer author results

Google tweaks Authorship algorithm to display fewer author results

Google’s Matt Cutts indicated last fall that Google would be reducing the rate at which authorship appears in search results in an effort to combat spam. In his keynote address at Pubcon Las Vegas, Cutts said that eliminating roughly 15 percent of the lower-quality authors could significantly increase the number of high-quality authors who are able to appear in results.

Until December’s update, Google displayed all authorship information in results whenever it was available. If you linked your site to…

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Click-to-Call Can Easily Boost Your Mobile Conversions

mobile search for lawyersMost people who need a lawyer want to speak with them as soon as possible. They don’t want to spend time filling out a form; today, people want things as instantly as possible. That culture accounts for the high number of smartphones now in use. To add convenience to your site, allow potential clients to tap a phone number and call your firm right away.

User behavior has…

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How Many Visits Does It Take to Convince a Visitor to Contact Your Firm?

seolawfirm_exclusive_report At the start of each year, we bask in the tons of data compiled from 12 solid months of user behavior collected from all of our websites. January always brings us intriguing new insights into site visitors.

This week, we are considering the number of times a visitor typically visits your website before filling out a contact form.

We reviewed 70,000 leads generated on law firm websites in various practice areas…

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Ignore typography at your own risk

Ignore typography at your own risk

Type is the most important design element on a Web Page. Visitors click through to a site because they are interested in consuming information – not just looking at pretty pictures. Layout and choice of graphics help set the tone, reinforce the story and direct the user’s attention, but content is the star.

Web layouts should be designed for the reader. The reader’s ability to easily digest your content determines the success of your site.

When planning your content,…

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Optimize website graphics for added search benefit

Optimize website graphics for added search benefit

Images are an often untapped source of website traffic. Google indexes images, which in turn provide links back to your site. Posts that contain an image garner considerably more attention on social media sites like Facebook and Twitter and are more likely to be shared than their plain-text counterparts. Pinterest now offers rich article pins, which allow publishers to share information about an article, along with a picture and link, on their boards. And infographics can provide high-quality links…

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Chrome is the most popular browser but is it popular with your visitors?

Chrome The latest statistics on browser preference have arrived.

According to w3schools.com, Google Chrome has earned the healthiest market share between December 2012 and December 2013. In fact, it has been gaining popularity since 2011, when it ran virtually neck-and-neck with Firefox. Internet Explorer (IE), Safari and Opera are still being used, but Safari and Opera fall well behind the top three — Chrome, Firefox and Internet Explorer.

Chrome was first…

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Old fashioned branding is the new SEO

Old fashioned branding is the new SEO

For many years, it was easy for a search engine optimization company to con unsuspecting clients by claiming to have a magic bullet – a secret method that would propel any website straight to a page one ranking. Search was shrouded in a cloud of mystique upon which unethical companies could capitalize.

Since being ranked highly translates to profitability, businesses had an obvious incentive to try to game the system. Small companies in particular saw an easy way…

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Timing Your Twitter Updates May Yield More Re-tweets

FollowersIf your law firm is active on Twitter and hoping for retweets, consider: what time of the day do you usually send out your messages? According to The Retweet Report by TrackMaven, you should choose your tweet timing with care. Moreover, it can be just as important to pay attention to the timing of any retweets you receive. (Check the report out here.)

TrackMaven’s report examines nearly 1,500 Twitter accounts…

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