Focus on user experience to please visitors and search engines

Focus on user experience to please visitors and search engines

Google refreshed its page layout algorithm in early February with a change that has been dubbed the “top heavy update.” The adjustment seems primarily to affect websites that have heavy advertisement population above the scroll. The objective is to filter sites that do not offer strong, original content up front and those with excessively busy layouts that distract users’ attention from page content.

As with many of its updates, Google has been hinting at the change for…

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Google Places Now Allowing Single Word Business Descriptor

google_places_screenshotThe latest change to Google Places was announced last week, and the update is sparking some consternation. Could this latest update to Google’s quality guidelines open the door to spam?

The update was made to clarify how attorneys and other business owners may name their businesses within Google Places. Before this change, Google strictly enforced a “legal business name only” policy. Now, the service will allow the legal business name…

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How to adapt your website for the multi-platform majority

How to adapt your website for the multi-platform majority

What are the implications of the new multi-platform reality?

In many localities, mobile devices are ubiquitous. It has become common to see an individual reading an article on a tablet while checking email on a smartphone. Consumers increasingly live in multi-device households and have come to expect websites to function well on all their technology.

In 2013, a tipping point was reached. The majority of internet users are now multi-platform, a phenomenon comScore has dubbed the Multi-Platform Majority….

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The Latest Statistics On Browser Preferences Are Here – Podcast

According to w3schools.com, Google Chrome has the healthiest market share. Although Safari and Opera are still in use, Chrome, Firefox and IE are still the top contenders. Knowing which browsers visitors use to surf your site is helpful in making changes or adding more advanced design elements.

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Yahoo Teams up With Yelp for Local Search Enhancements

Yahoo has announced a partnership with Yelp to boost its local search service. Soon, Yahoo will start showing Yelp’s listings and reviews of local businesses as you access Yahoo Local. The changes should roll out in the coming weeks.

Why the move to enhance local search? Yahoo was a dominant player in its industry until things went awry. Users moved to other sites and services, and the company lost a…

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Twitter offers new targeting options through tailored audiences

Twitter offers new targeting options through tailored audiences

After months of beta testing, Twitter officially rolled out its Tailored Audiences product for advertisers in early December. The social network is now using ad partners to share data about how Twitter users behave on third-party websites.

Tailored Audiences is a retargeting program that allows a business to show a promoted Tweet to users who have already expressed an interest in its brand. For example, your firm may wish to target individuals who have recently visited your…

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Single-page website design for attorneys

Single-page website design for attorneys

Search marketing is in a state of constant change. Google and other search engines are on an ongoing mission to keep poor quality websites from gaming the system – a mission that results in hundreds of algorithm updates a year. Some updates go unnoticed while others, like Penguin, create huge amounts of buzz (and no small amount of panic). Websites must be flexible and adaptable to keep pace with new developments, large and small.

One thing, however, has remained constant:…

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