Producing a consistent stream of content for your website, social media profiles, marketing materials and blog is a necessary but sometimes arduous task. When you create a schedule for posting new content, be realistic about how much time you and your associates have to spend on writing and commenting. Aim to post something at least once a week, but do not over schedule. Writing three social media posts and two blog entries every week sounds wonderful, but only if…
Read MoreMar 25
Click to Call These Days Makes Good Sense – Podcast
Most people needing a lawyer want to talk to them right away, not spend time on a small smartphone key board filling out forms.
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Read MoreMar 22
Twitter releases study showing what tweets are most successful
A new study from Twitter reveals what factors cause some tweets to be more successful than others. The research confirms what third-party analysis and user observation have long demonstrated: tweets that contain images prompt the most engagement. Posts with video and links also receive more attention.
Twitter analyzed over 2 million tweets sent from accounts within the United States. Researchers looked for tweets containing photos, #hashtags, links, videos and a number or a digit — such as…
Read MoreMar 20
Google’s new design and your law firm’s listing
Google’s redesigned search engine results look cleaner and load faster. The new layout offers the eye plenty of open white space. And one change may affect your firm directly: paid listings and natural listings now look very similar.
The redesign mirrors changes implemented on smartphones and tablets several months ago, suggesting that Google is focusing its efforts to adapt to the app milieu.
The more immediately noticeable changes include the removal of…
Read MoreMar 19
6 website pitfalls bringing your law firm down
Possibilities for creative website design continue to expand daily. Code is becoming smarter, allowing designers to create interactive pages that compel visitors to take action. New thinking surrounding page structures and navigation provides alternative methods for displaying content that can be adjusted with high levels of specificity to meet the needs of a specific target audience. It is an exciting time for those working within the web design space. Websites are no longer limited by traditional structures or the…
Read MoreMar 17
Google webmaster help: Write content that is clear and understandable
In a webmaster help video published at the end of February, Google’s Matt Cutts was asked this question:
Should I write content that is easier to read or more scientific? Will I rank better if I write for 6th graders?
– Ben Holland, Phoenix, AZ
Cutts said he struggled with this question and that it took him more time than usual to formulate an answer. Ultimately, he said he came to the conclusion that, “The clarity of what you write…
Read MoreMar 15
How many visits does it take to convert a visitor?
We wanted to know how many times a visitor visits a law firm’s website before contacting them. Do people like to research, view their options, or contact a law firm the first time they visit the firm’s website?
Read the full Lab Report.
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Read MoreMar 12
Engage website visitors through story-driven design
Marketing should be a natural fit for attorneys. From website design to blogging to advertisements to word-of-mouth, each piece of an integrated marketing strategy has the basic goal of helping to convince prospects they should become clients. Marketing is storytelling. And effective marketing combines good storytelling with the right persuasive elements.
Attorneys earn a living through persuasion. The art of persuasion is most clearly on display during jury trials but is also a factor when a business attorney guides an…
Read MoreMar 11
Yahoo’s New Local Search Design Resembles Googles – Podcast
Yahoo’s new Local search design looks like Google’s Local format. However, there are some beneficial differences.
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Read MoreMar 7
Use content to set your firm apart from competitors
Too much content that is written for online consumption has no real meaning. Previous iterations of Google’s algorithm rewarded voluminous content stuffed with keywords rather than information, and law firm marketing companies stepped up to the challenge, producing long pages of mostly repetitive, generic copy. Some websites still have pre-Penguin hangovers; writing for search engines has left a legacy of boring content and overused phrases.
Visitors are unlikely to remember messaging that is similar to that of the…
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