Content marketing is not a new idea, but the growing ease of online media distribution has prompted a surge in the number of businesses wishing to take advantage of the trend. Content marketing is the process through which a business uses information to build brand awareness and trust. By providing helpful facts to an interested audience, the business becomes a thought leader and a resource for consumers.
Branded recipe books are an example of offline content marketing with which…
Read More
When Yahoo and Yelp got together, no one expected that they would lose years of positive reviews from their Yahoo local listings. Although, the agreement did specifically state that Yelp reviews would be used on Yahoo local listings. However, the agreement went forward and virtually overnight, some local businesses lost their complete history of local reviews.
Now, when someone comments or reviews a restaurant, dry cleaner, flooring store or a law…
Read More
On April 14, the Products and Services tab was removed from all LinkedIn Company Pages. With the Products and Services tab gone, recommendations are no longer available. The recommendations feature has caused debate among attorneys in the past, some of whom believe it may be unethical to display recommendations on a firm’s Company Page.
LinkedIn announced the move in March, and it is allowing businesses who wish to save their recommendations to request copies from customer service until May…
Read More
After a long, long winter, spring is finally here.
Spring is a time of new beginnings – and the start Q2 2014 – making it the perfect opportunity to take a look at old marketing goals and begin brainstorming on new ones. Why hang on to ideas and procedures that no longer work for your firm? Pausing to regroup and introduce fresh approaches can help your firm connect with prospects and build authority. Websites, social profiles and strategies…
Read More
Local profiles and directory listings have become increasingly important factors in determining a firm’s placement in search results. Search engines look to profile information to help display results that are relevant to each searcher’s unique location.
Mobile device use is also driving a push toward smarter search results. According to BIA/Kelsey, mobile local search will overtake desktop local search by 2015. With the proliferation of mobile search and the availability of location-related data, where you exist physically…
Read More
Your firm’s website is one marketing tool that can function for you at any time and in almost any place. Your site is working as your brand ambassador while you are sleeping, when you are in court, as you are preparing a case or when you just need to enjoy some time away from thinking about the business of running your firm.
Since your website may be the only contact a prospective client has with your firm before forming an…
Read More
This just in: a Marin Software study has projected that smartphones and other mobile devices will account for 50 percent of paid search clicks by December 2015. (See the full report). If your law firm utilizes pay-per-click (PPC) marketing, make sure to keep mobile search needs in mind. Considering the current rate of mobile growth, your firm may wish to reexamine the marketing budget for mobile browser…