How to market to changing client expectations

How to market to changing client expectations

Prospective clients have long been freed from relying on phone books or TV commercials to find an attorney. People have the ability to research your marketing claims and make comparisons among competing firms. They will come to meetings with questions about your process and your billing. Searchers have seen an explosion of options, from DIY legal kits, to small niche practices, to large nationwide and multi-national firms. And in the midst of this cacophony of information — some accurate…

Read More
What your law firm needs to do to feed Panda 4.0

What your law firm needs to do to feed Panda 4.0

Google began rolling out the latest iteration of its Panda algorithm on May 20th. As is the case with all major updates, results are mixed. Some sites have seen rankings and traffic drop, while others have seen improvement — and many sites have seen little to no movement at all. The big news surrounding the release of Panda 4.0 is the significant hit several large, well-known sites appear to have taken. Analysis performed since the update reveals some common…

Read More

Google Gets the Searches but Yahoo Gets the Traffic

grow your blog readershipYahoo is back in the web traffic game. 2013 statistics show that although Google is still the clear leader in search engine use, Yahoo is showing a healthy uptick in overall web traffic, for the first time in two years. The numbers do not include mobile traffic. Those numbers are out soon and may show a different story.

Comscore, which ranks top U.S. websites, reveals Yahoo hit 196.6 million…

Read More
Relationship building: What lawyers should be doing with social media

Relationship building: What lawyers should be doing with social media

Legal marketing has acquired a dubious reputation over the years as audiences have been exposed to a slew of cheesy billboards and under-produced late night TV spots. Certainly not all attorneys participate in these tactics, but the ones who do are very visible. And as marketing moves online, some of the same bad habits are coming with it.

Attorney ads and websites tend to be ego-driven and focused only on the lawyer, proclaiming years of experience and a tough…

Read More

Manual Link Penalties are not Forever

openIf you received a manual action or unnatural links penalty on your website, it is not forever. The penalties, which may range from months to years, do have an intrinsic end date and are related, according to Distinguished Google Engineer Matt Cutts, to the “severity of the problem that Google sees.” There are no notifications sent when a penalty expires and if one has expired, the manual spam actions viewer…

Read More
Strengthen your writing: 5 common grammar mix-ups

Strengthen your writing: 5 common grammar mix-ups

Attorneys have to write. A lot. Writing for judges, colleagues, clients and blogs requires a different tone and level of formality depending on the audience. Online writing can be much less formal than official writing — sometimes throwing in an occasional, intentional grammar error is ok. Blog entries should be conversational enough to hold a visitor’s attention, after all. But conversational does not mean sloppy. You are trying to be an authority, and repeating routine grammar errors works against…

Read More