On Google Plus You Can Now Be Anyone You Like

email subjectThree years ago, Google launched Google+, but along with the new network came a myriad of tough rules, one of which earned them backlash. You could only use a real name to become a part of Google+ based on the reasoning that members who chose to join the community should be real people. While it did create a community of authentic people, it also acted as a barrier to others…

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Google Places is now Google My Business: Why that matters to your law firm

AndroidAs you may have heard, Google Places is now Google My Business. Billed as a versatile tool for small businesses, My Business is a repository for a large number of other Google services.

In short, it simplifies the communications components of marketing your law firm. Your firm no longer needs to go back and forth from one website to another to manage its business.

With this change, Google is entering into direct…

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What lawyers can learn from Google's latest search quality handbook

What lawyers can learn from Google’s latest search quality handbook

Google’s algorithm uses a myriad of factors to determine what content to show users in search results. The algorithm is tweaked constantly in an effort to provide results that answer a searcher’s question in the best possible manner.

However powerful Google’s algorithm may be, it is not 100 percent responsible for evaluating the quality of pages and sites. Google employs human raters, known as its search quality team, to manually evaluate pages and assign page quality (PQ) rankings from…

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Tips for promoting your law firm’s Twitter account

Last week we talked about staying compliant with Twitter’s logo guidelines. Here is a quick guide to getting more followers to your firm’s Twitter profile while correctly using Twitter’s imagery.

  • Use one of the Twitter buttons to link your site and postings to your online account.
  • Use one of the bird logos with your @username ( e.g. Harrellson Law) in print.
  • If you are not able to show the Twitter bird, type “Follow us on Twitter @username.”
  • Show the bird in front…
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Increase reach and authority by telling a good brand story

Increase reach and authority by telling a good brand story

The practice of building relationships is not new to law firms. Networking and word of mouth referrals have long been important parts of practice development. Technology continues to add new dimensions to the ways in which professionals connect with colleagues and clients, but the underlying need to communicate and develop meaningful associations has not changed. Relationship-building requires and ability to listen, understand your audience, share useful information and provide a positive experience in person and online. Relationship-building is brand…

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Changing your Twitter logo (you’re probably using the wrong one)

Your law firm may be using the wrong Twitter logo. Since your law firm must be adhere to all trademark laws, check what you are using soon. 

Like many other logos on the internet, Twitter logo use is only allowed in precisely specific ways. Make it a point to ensure you are in compliance with their trademark policy in all formats. The link below direct the proper colors, type of font, display guidelines and settings to use the Twitter brand…

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Six simple steps to increase productivity and harmonize your space

Six simple steps to increase productivity and harmonize your space

Organize and eliminate clutter. Bring peace to your office.

Professionals of all stripes struggle at times to complete tasks efficiently, without undue strain on mental or physical health. And not all demands are work-related. Internal voices remind you that you forgot to pick up the dry cleaning, that the dog needs to go to the vet or that you need to call the school about that parent-teacher conference. Preoccupation is too often a way of life.

Attorneys in particular must balance…

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Retargeting: Never say goodbye to your law firm’s visitors

remarketing_for_law_firmsIf your law firm wants to take advantage of a 10-20 percent conversion rate, retargeted ads can help. With them, you never say goodbye to your firm’s visitors. 

Retargeting interacts with the basic nature of social media. Everyone surfs multiple types of websites. Facebook in particular is highly popular, and it offers ways to share just about anything in one way or another. 

Ever wonder how items you have been shopping for somewhere…

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