6 ways to optimize your client intake process

6 ways to optimize your client intake process

Marketing is just the first step in the conversion process. Once someone makes the decision to call your firm, his or her experience communicating with you is equally important. Are all prospects treated consistently? Is the experience positive? You do not want to lose people after they have already expressed an interest in your firm. In order to ensure everyone who contacts your firm receives equally good treatment, you should establish a solid lead intake system.

Lead intake encompasses…

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Google Pigeon to reshape local listings

Google layoutOn July 24, Google released a new algorithm, nicknamed Pigeon by Search Engine Land (SEL), which alters the way local search results are generated in Google Maps and Google Web. The Pigeon update is designed to make the local search results more accurate and relevant.

Google told SEL that the new algorithm relies more heavily on their hundreds of traditional web search ranking signals. It also draws on features like spelling…

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Be useful: How to design a website experience that solves real clients' problems

Be useful: How to design a website experience that solves real clients’ problems

Attorney websites have progressed significantly over the past three to five years, with blogs, regularly updated content and rich media replacing static brochure-style pages. Improvements in design and interactivity help attorneys communicate with visitors and help potential clients better understand what they can expect when working with the firms they are reviewing.

Moving away from pointless, search-engine driven content is just the first step. Too may attorney websites still fail to place enough of an emphasis on the user. Website…

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Where did the map go?

mobile search for lawyersGoogle released an update to its local search engine algorithm, dubbed the Pigeon update by Search Engine Land (SEL). The update was complex, including a number of changes designed to improve the relevancy and accuracy of local search results.

The biggest impact of Google’s Pigeon algorithm update has been seen in the local “7-pack” results, the groups of two to seven pinned, local results that appear on some local…

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What Google's Pigeon update means for law firm local results

What Google’s Pigeon update means for law firm local results

At the end of July, Google quietly rolled out a change to its local ranking algorithm. In the absence of an official title for the update, Search Engine Land (SEL) dubbed it Pigeon, and the name has stuck. Some industries, particularly food, beverage and hospitality, have noticed dramatic changes in the way results are displayed for local search queries. Law firms should be aware of the changes associated with Pigeon and be prepared for a shake-up in local results…

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Google Author Removes Your Picture, Retains Author Credit

profile picturesThose photos of you and your staff that once displayed next to your search engine listings has been removed. Google has removed everyone’s pictures with the author still retaining credit for their work, although some author photos may still appear on Google+ based on relevancy and level of interaction with others.

This move caught many lawyers by surprise as no one foresaw Google completely removing pictures from their Google Authorship program….

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Links still matter: top takeaways from the Link Building Survey 2014

Links still matter: top takeaways from the Link Building Survey 2014

Skyrocket SEO released the results of its Link Building Survey 2014 in July and have published the data on the Moz blog. Over 300 consultants, marketers, business owners and SEO managers answered questions about link building budgets, challenges and tactics. The results show that link building is still an integral part of most search marketing budgets, even if the process is becoming more demanding.

What is link building?

Link building is the process of actively…

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