What your law firm needs to know to get your emails noticed

What your law firm needs to know to get your emails noticed

Consumption of email on mobile devices is increasing rapidly. The rise of mobile email viewing is not surprising given the large shifts in internet browsing habits that have occurred over the past five years. According to a global Mobile Media Consumption report conducted by Decision Fuel and OnDevice Research on behalf of ad network InMobi, only 11 percent of internet users say they use a desktop machine most often to go online. The majority of respondents said…

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How to build good links: seek out quality links that make sense

How to build good links: seek out quality links that make sense

Links have always been an important factor in Google’s algorithm. One of Google’s original innovations, which distinguished it from other search engines in the 1990s, was associating the text of a link with both the page the link is on and the page to which it links. The relationship between the two pages was unique at the time; most search engines only associated the text of the link with the page it was on.

An original abstract

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Authorship Dropped from Google Search Results

authorshipWebmaster trends analyst John Mueller announced in an August 28 Google+ post that Google search results will no longer display page authorship, also known as rel=author markup.

Mueller stated that Google tests found that taking authorship away did not reduce traffic to websites or increase clicks on ads.

Regarding the display of authorship information, Mueller wrote, “Unfortunately, we’ve also observed that this information isn’t as useful to our users as we’d hoped, and…

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Court rules Yelp can manipulate ratings based on ad purchases

Court rules Yelp can manipulate ratings based on ad purchases

The online review site Yelp can change the ratings of businesses on its site as it sees fit according to a decision by a federal appeals court. Yelp was accused of lowering the ratings of companies that did not purchase advertising on its site, and in a unanimous decision the court upheld its right to do so.

The owners of Cats and Dogs Animal Hospital in Santa Barbara, California alleged that Yelp was manipulating the reviews on the…

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Google drops authorship from search results: what should your firm do?

Google drops authorship from search results: what should your firm do?

Google’s Authorship project has officially ended. Last week webmaster trends analyst John Mueller announced in a Google+ post that Google will no longer show authorship information in search results. After three years of use, Google has stopped supporting authorship markup and removed all authorship capabilities from webmaster tools.

A read of the post’s comments eliminates any doubt about the decision. Mueller repeatedly stated that Google is not processing any authorship data — this is not “just a…

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