A review of Google’s 2014 algorithm changes – Part 2

searchIn our last post, we reviewed the algorithm changes Google released during the first half of 2014. Here, we will take a look at the changes in the second half of the year, as compiled by Moz:

August 6, 2014 – HTTPS/SSL Update
Google updated their algorithms to give a boost to secure sites. According to Google’s announcement, the initial boost in rankings started out small, but may be…

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Be more concise and convincing: 7 words to drop from your writing

Be more concise and convincing: 7 words to drop from your writing

Simplicity is a hallmark of good design. High-converting websites prompt action in part by revealing only what users need to see. Designing with clarity is challenging; it requires careful planning and attention to every item’s meaning. But the extra effort spent removing distracting elements allows visitors the freedom to fully understand a design’s impact without interference.

The same is true of writing. Writers may sprinkle their pieces with extra words to appear more knowledgeable or to make their argument more…

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A review of Google’s 2014 algorithm changes – Part 1

Google Penguin - © 2012 - 2015 Adviatech Corp. All rights reserved.2014 brought a steady stream of changes to Google’s algorithm. The majority of the updates were aimed at preventing spam and low-quality content from reaching the top of the search results, and rewarding high-quality content. As collected by Moz, the changes that occurred in the first half of 2014 were:

February 6, 2014: Page Layout #3
The page layout…

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How voice search is changing the way people find your law firm

Rankings Not as Important as New ClientsVoice search is an increasingly common way to use search engines, with companies like Google, Apple and Microsoft all pushing their versions of the technology. Google in particular has recently advertised its voice search capabilities in venues such as the World Series. More and more people are using voice search, and the increase in its usage is changing how people find law firms.

The increase in…

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5 steps for more memorable marketing

5 steps for more memorable marketing

Attorneys understand the value of a good presentation. Informal evidence gleaned from mock trial simulations suggests that, all other things being equal, merely the appearance of the defendant or witnesses can influence a jury’s decision. Whether you are attempting to negotiate a settlement, convince a jury or bring a new client on board, the way in which you present your case matters.

The same is true for marketing: presentation counts. How can you compete if generalizations and vague…

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