Make your website visitors feel welcome

Make your website visitors feel welcome

Many people view the prospect of hiring an attorney with some trepidation. They may fear the process or the outcome, or they may be under stress due to their situation, causing them to feel a general anxiety about the whole system.

Text filled with legalese surrounded by hackneyed attorney symbolism does not provide a warm welcome. Most people want to be in a courtroom about as much as they want to visit a doctor, so try to steer them…

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Why does a law firm logo matter?

Why does a law firm logo matter?

Legal marketing is tricky in ways that marketing for a business like a restaurant or clothing manufacturer is not. People are always going to need to buy clothes and most want to eat out every now and then. But any given individual may not need legal services for years or decades at a time. This challenge exposes the need for firms to create a distinct and memorable identity. Developing a logo is an important piece of the process.

No,…

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If your firm’s website doesn’t go mobile, Google will tell you.

mobile websiteGoogle has started notifying webmasters of their incompatible websites. These notices are sent out through Google Webmaster Tools or via email. If you have received one of these notices, here is what you need to know.

  • It’s not a penalty. Google is not penalizing your website for any wrongdoing. It’s not a warning or a manual action.
  • It may affect your ranking. Last year, Google introduced the “mobile-friendly” tag on the…
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7 Search Marketing Myths Your Firm Should Forget in 2015

7 Search Marketing Myths Your Firm Should Forget in 2015

Google is constantly tweaking its algorithm in an effort to deliver the best information to its users. Big releases like Panda, Penguin, Hummingbird and Pigeon combine with smaller daily and weekly updates to create an environment in which search marketing tactics must continuously adjust. Some methods have remained relatively solid over the years, while others, like keyword stuffing and search engine submission, became obsolete long ago.

What are some common search marketing myths? What tactics can your firm drop in…

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6 common attorney website mistakes – and how to fix them

6 common attorney website mistakes – and how to fix them

A website speaks for the firm it represents at all times, day and night. It must be professional, informative and easy to navigate, and it must accurately exemplify the firm’s work and values.

Increase your website’s performance and enhance your position in the eyes of your visitors by building a site that stands out. Give the people who visit your site a reason to follow through and contact you. Start by avoiding these common attorney website pitfalls….

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Should your law firm’s web content be shorter?

typewriter The term “thin content” became a buzzword in the SEO industry two years ago, when Google’s Panda update started pounding websites that contained useless content. In definitions, “thin content” is often connected with short page length or low word count. But Google’s Webmaster Tools Help simply defines it as content that provides “little to no added value.”

The examples provided by Google include:

  • Automatically generated content: This is content that…
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