Call Only Ads are a Must Have for Law Firms

google_call_onlyGoogle Adwords offers a mobile ad option that instigates a call when someone selects your ad (rather than a click taking the user to a designated web address). This option is called “Call-Only”. In an industry where people are more likely to dial than fill out a form, your campaign is incomplete without a call-only ad.

Google Adwords allows advertisers to create ad groups that are targeted to different platforms….

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How to boost your email marketing results

How to boost your email marketing results

Email inboxes are competitive places — cutthroat arenas in which businesses compete for valuable attention. Over 100 billion business-related emails are sent per day, and that number is only expected to grow. Email’s popularity as a marketing tool is holding strong.

Social marketing campaigns that go viral receive a huge amount of attention not only on social media sites but also in the traditional press. When campaigns take off — through a combination of thoughtful implementation…

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Good luck is not a local search strategy

Lucky Law Firm MarketingWhen conducting a search on Google’s homepage, you may have noticed a little button to the right of “Google Search” which says “I’m Feeling Lucky”. Originally, the feature was a fun way to explore the web. Click “I’m Feeling Lucky,” and you go straight to the top-ranking website connected to your search while skipping the search results page. Today, Google uses the button to help Googlers discover art,…

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Google adds mobile-friendly usability factors to its mobile search algorithm

Google adds mobile-friendly usability factors to its mobile search algorithm

Google has announced that mobile-friendliness will be a ranking factor for all mobile searches starting April 21. Pages that are mobile-friendly according to Google’s usability tests will receive a boost in results for searches performed on a mobile device.

According to Google Webmaster Trends Analyst Gary Illyes, the update will run page-by-page. There is no site-wide penalty. If your site were to have 20 mobile-friendly pages and 10 pages Google does not deem to be mobile-friendly, the 20…

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Adwords can connect your law firm to the suburbs

Suburban Law Firm MarketingSearch engine marketing often focuses on getting top placement for the most popular keywords related to your law firm’s practice area. This strategy generally delivers the most leads, and it’s a solid approach. But when a big-city search doesn’t perform as well in the suburbs, a pay-per-click campaign might fill the void.

For several years, Google has been using the geographic location of the searcher to determine what search…

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Trending: 5 web design practices that have outlived their usefulness

Trending: 5 web design practices that have outlived their usefulness

Many web design trends catch on for good reason. Innovations allow developers to create visually appealing layouts that serve the best purposes of the site owner and visitors. Beautiful design and function can coexist.

However, trends have a habit of becoming ubiquitous. When industry group-think starts to drive design decisions, it is time to reconsider which trends are actually helping to enhance the user experience. Here are five trends that have outlived their usefulness:

1. Slideshows
Large header…

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Getting people to use your law firm’s app

iphone_clm_to_goMany law firms see a mobile app as just another item on the list of desirable marketing tools. Once it’s built, they cross it off the list and don’t think about it again, even if it attracts very little attention. They don’t realize that an app needs a marketing plan of its own to really succeed.

If you build it, they won’t necessarily come.

Getting your law firm’s app in the Google Play…

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