How your firm can benefit from an online newsroom

How your firm can benefit from an online newsroom

A good website should support a firm’s standing as an experienced authority while convincing visitors to take action in the form of a call or consultation request. Sales and marketing are primary functions of an attorney website, and as such website content tends to be mainly consumer-focused.

Some law firm websites also have sections that are intended to speak to colleagues. Firms that do personal injury consulting or appellate work, for example, may be able to offer…

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The month in mobile: 5 developments that will impact search marketing

The month in mobile: 5 developments that will impact search marketing

Google’s recent algorithm update may have produced mixed results, but it did push mobile usability into the spotlight, forcing many businesses to face long-standing mobile compatibility issues.

Some analysts saw Google’s update as a power play in which the search giant used its size and influence to force changes it wants to see in the industry. Writing for CNET, Richard Nieva said, “Google has used its power as the most-visited website in the world to force other sites…

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Website design in-depth: Should attorneys use an infinite scroll?

Website design in-depth: Should attorneys use an infinite scroll?

Infinite scrolling has become a popular feature for websites, particularly those that are image and content heavy. Infinite scrolling, as the name suggests, is a method for loading content continuously as the user scrolls through the page. Infinite scrolling eliminates the need for pagination; the user never actually reaches the bottom of a page.

The infinite scroll gained recognition through use on sites like Pinterest and Facebook, each of which have seemingly infinite amounts of content available to load…

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Verdict is mixed on the effects of Google's mobile algorithm update

Verdict is mixed on the effects of Google’s mobile algorithm update

Google began rolling out it’s most recent algorithm update on April 21st, to much fanfare. The change, hyperbolically dubbed Mobilegeddon, applies to mobile searches only. According to Google, it is now prioritizing pages it deems to be mobile-friendly in smartphone search results.

Google makes hundreds of adjustments to its algorithm every year, all quietly and mostly unnoticed. But Google took the rare step of announcing that this change was coming, which likely added to the general air…

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The Curious Relationship Between IT and SEO

SEO and ITImagine a scenario in the “Mad Men” era of marketing where the technicians who kept the printing machines running were invited into the decision room to critique and comment on the ads they would be printing. Frankly, it would never happen. Those mechanical engineers weren’t generally going to provide the best insights on marketing, any more than the marketing personnel could solve ink spatter problems.

Fast-forward to 2015, and…

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How First-Party Data Could Change the Pay-Per-Click Landscape

How First-Party Data Could Change the Pay-Per-Click Landscape

In mid-April, the Wall Street Journal reported (subscription) that Google may allow companies to use customer information, like email addresses, to assist with ad targeting. The change could occur within the year. According to anonymous sources, Google has been discussing the possible use of such data with advertisers, who have been pushing Google to reconsider its policy concerning first-party data for some time.

Google has been hesitant to allow advertisers to use first-party data,…

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