How to transform your unique selling proposition into effective web content

How to transform your unique selling proposition into effective web content

Good website content is not easy to write. Web content has to hold the interest of visitors, who have notoriously limited attention spans, and in that short time it must offer enough value to convince readers they have found the right firm. On top of this challenge, the process of writing web content can seem tedious and repetitive, making it easy to start taking shortcuts or using platitudes.

Firms must overcome these difficulties to develop web content that works…

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Plan your marketing: 5 questions to ask before taking action

Plan your marketing: 5 questions to ask before taking action

Failure to plan is the downfall of many good ideas, and marketing is no exception. Before diving into a website redesign or PPC campaign, before making videos or starting a blog, you must first develop an understanding of whom you are marketing to and why they should hire you. This step is too often overlooked, perhaps because it seems simple: you’re marketing to people who need a lawyer, and they should hire you because you are the best.

To…

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9 ways to maximize your email marketing results

9 ways to maximize your email marketing results

Email is a time-tested marketing tactic. Research shows that email still delivers a better response rate than social media or search engine marketing. When done well, email can build loyalty and encourage conversion and referrals. When done poorly, it is a waste of time at best and a negative experience that alienates potential clients at worst.

All aspects of the email process deserve attention, from timing to subject to design. Here are some items to consider when putting together…

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Law firm business development: 10 essential questions to ask a marketing agency

Law firm business development: 10 essential questions to ask a marketing agency

Marketing is a reality for lawyers. It has become a necessary part of business development, which is important for maintaining and growing a solid client base and being prepared for challenges like recession or client loss. Finding a good marketing company can be arduous. The choice is considerable. Many professionals have been let down by a company they have hired, and most know a colleague who has been disappointed by a relationship gone sour or promises not kept.

Your…

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Ok Google, I Need a Lawyer

Smartphones help you pay bills, communicate, work on the run, tap into your inner photographer, and act as personal assistants. This technology can help people with the basics such as What time is it? Where is the nearest coffee shop? Where is the nearest fire station? It can also help people with life changes such as “I own a…

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