LinkedIn releases revamped Pulse - attorneys should take advantage

LinkedIn releases revamped Pulse – attorneys should take advantage

Last month, LinkedIn released a new version of its Pulse app for iOS and Android. According to developers, the service has not simply been modified; it has been rebuilt from the ground up. All older versions have been pulled from Google Play and the App Store, and LinkedIn has said users with existing versions will be able to use them through the end of the year.

Pulse began as a news aggregator app that curated content from various publications…

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Facebook’s “See First” feature sets higher bar for social media relationships

FacebookIf your law firm is active on Facebook, you already know that “Likes” are valuable to your marketing efforts. When someone Likes your firm’s page, each of your posts has a chance to appear on that person’s News Feed – their personalized Facebook front page, which aggregates stories from the individuals, businesses, and organizations that they follow. Moreover, their friends might see a notification that they have Liked your page, further…

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5 tips for designing mobile landing pages that convert

5 tips for designing mobile landing pages that convert

Online marketing succeeds with conversion. Moving up in search rankings is a critical step. Enticing people to click on your listing is another. But getting the lead — that is a culmination of efforts. And design plays a role in making it happen.

All of the time spent nurturing organic rankings and money spent on pay-per-click campaigns can quickly be flushed away on a poorly designed mobile landing page.

You cannot assume that your landing pages will be helpful…

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How firms with multiple locations can improve local rankings

How firms with multiple locations can improve local rankings

Law firms with multiple locations may find it more difficult to rank well in local search results than those with only a single location. Size, which can be advantageous when building authority, does not necessarily translate into better local visibility. Each office has unique business data associated with it, and citations corresponding to each location can easily proliferate to unhealthy levels without consistent oversight.

Law firms of all sizes benefit from good local search visibility. Most legal issues are handled…

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Is Google’s ‘Search Bias’ Better for Consumers?

Google LocalResearchers at Harvard Business School and Columbia Law School as part of a collaboration with the Yelp data science team recently concluded that Google was harming consumers by giving preference to their own services. Would consumers be better served by getting a list of directories to choose from?

The study particular targets the local results wherein Google displays listings from Google My Business (formerly Google+ Local) ahead of the organic website…

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