7 Ways to reduce web page bounce rates

7 Ways to reduce web page bounce rates

A high bounce rate may be an indication that a web page is not functioning optimally. Bounce rates can be discouraging, and they can be deceptive. While there are multiple reasons a visitor could bounce — not all of them bad — it is generally a good idea to work toward lowering bounce rates.

What is bounce rate?

Bounce rate is usually described as the percentage of single-page sessions. Specifically, the number of times, as a percentage of…

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Local firms more likely to earn organic page one placement with long-tail keywords

Local firms more likely to earn organic page one placement with long-tail keywords

Google has changed the local search equation once again with a big update to its local listing pack. Last Thursday, Google began switching out its local 7-pack for a redesigned 3-pack, or Snack Pack. For all queries that produce a local pack, Google is now showing only three results instead of seven.

The new design eliminates some familiar data. Listings no longer include full addresses or phone numbers. Searchers can see the street name but must click through to the…

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Your Local Listing in Google Probably Just Disappeared from the First Page

Google has rolled out a redesign of its Local Pack, traditionally called the Local 7-Pack for its letter A – G rankings. The new search results page design shows just three listings and no direct link to a Google+ page.

Search engine ranking reports and impressions from Google are likely to decline for the four unlucky websites that no longer enjoy first page placement for their prized keywords. But are those four law firms really unlucky?

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