Sharks, selfies and selling: how to keep your focus in the right place

Sharks, selfies and selling: how to keep your focus in the right place

This week, Mashable reported that selfie-related deaths are outpaceing shark attack deaths by 50 percent in 2015. The article comes on the heels of the death of a 66-year-old Japanese tourist, who fell down the stairs at the Taj Mahal while trying to take a selfie.

Falling is the most common cause of death while attempting a to take a selfie. Train-related accidents are the second most deadly.

To be fair, there are extremely few shark or selfie…

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How to gain and maintain trust in your firm's website

How to gain and maintain trust in your firm’s website

Errors and content inaccuracies are the top reasons people list as causes to mistrust a website. According to a report from Neustar and the Ponemon Institute, 91 percent of consumers claim they do not trust a website that contains mistakes.

Respondents cited frequent downtime as their second biggest concern, with 88 percent saying that they do not trust a website that is unavailable. Load time can also be a negative trust factor, with 67 percent of respondents saying…

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Google Sues SEO Company — How You Can Avoid Being Scammed

Google LocalAfter issuing several warnings, Google has sued Local Lighthouse Corp. of Tustin, California, in the U.S. District Court of Northern California. While you may not recognize the company name, you are probably very familiar with their pitch.

Google claims the California SEO agency contacted businesses through robocalls claiming to be “Google Local Listing representatives.” Business owners, believing Google was contacting them, would then come in contact with the Local Lighthouse sales…

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5 tips for creating effective law firm video ads

5 tips for creating effective law firm video ads

Google began testing promoted video ads within its search results in late August, according to industry insiders. For now, Google is declining to comment about details, such as when video ads may come fully online and how they would be formatted within the page. However, the incorporation of video ads into Google’s suite of services is a natural progression as search continues to evolve away from plain text links and toward a more immersive multimedia experience.

Google’s move is…

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