Link building for law firms: tips for creating linkable content

Link building for law firms: tips for creating linkable content

Link building is still a valid and essential marketing tool, despite the bad reputation it has earned over the past several years. Although cries of “link building is dead” have rung out across the SEO community since the first Penguin update in 2012, links, and therefore the need for link building, are still very much alive. According to Moz’s Search Engine Ranking Factors 2015 report, domain level link features and page level link features place first and…

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5 ways to use storytelling to enhance website effectiveness

5 ways to use storytelling to enhance website effectiveness

Storytelling is integral to branding, marketing and design. Stories are compelling, and they move people to act in a way that raw data cannot.

The psychology of stories

Marketers have long made the claim that every brand needs a good story. And a growing body of scientific evidence now supports this assertion. According to psychologists Melanie Green and Tim Brock, reading fictional stories changes the way humans process information. The more absorbed people are in a story, the…

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Google's RankBrain brings machine learning to search results

Google’s RankBrain brings machine learning to search results

Last week Google revealed it has been using RankBrain, a machine learning process, to help return results for a large number of search queries. Google began a slow, quiet rollout of the update in early 2015, and RankBrain has been completely live and in use for searches globally for the past several months.

With the addition of RankBrain to its algorithm, Google is attempting to better predict what information people are searching for by using past queries to learn…

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