In Search of the Missing Links: How 30,000 links were lost then found.

In Search of the Missing Links: How 30,000 links were lost then found.

When a client with a robust link portfolio and growing rankings informed me that their links had disappeared, I almost dismissed it as another Google Search Console error.

The law firm’s link portfolio has more than 30,000 links from about 400 domain names. Google Search Console generally reports about 350 of those linking domains.

They can also expect about 1,000 clicks each month to be reported in Search Console. You can understand why they were concerned when they logged…

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Google updates its mobile algorithm: how your firm can stay on top

Google updates its mobile algorithm: how your firm can stay on top

In February of 2015, Google made waves in the SEO community by announcing a major algorithm update before rolling it out. The change, which went into effect two months later in April, expanded Google’s use of mobile-friendliness as a ranking signal. The ensuing rankings shake-up, hyperbolically dubbed “Mobilegeddon,” did push website owners to make significant changes. According to Smashing Magazine, eight months after the event, 25 percent of websites that were not previously mobile-friendly had made the…

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