You produce content. Maybe even a lot of it. You want people to see your content. You want users to like it, share it and generally interact with it. There are several ways to measure how a piece of content performs, from a click-through to time on page to a link acquisition. Some of these interactions can be valuable, while others are nice eye candy.
For example, a Facebook post linking to an article may receive…
Read More
Google published a 2016 #NoHacked year in review Monday on its Webmaster Central Blog. Its chief finding is that the number of websites suffering attacks increased by 32 percent from 2015 to 2016.
Google started #NoHacked as a weeklong social campaign in August 2014 and has continued the work with posts and advice during the summer of 2015 and throughout the winter holiday season in 2016.
The good news? Google noticed…
Read More
If you answer the question, “Why is my firm producing content?” with, “Because people keep telling me to,” that’s not good enough. Lawyers can have successes with content marketing, but not if it is aimless or misdirected.
All you have to do is produce the perfect content. And still find the time to be a great lawyer. Easy, right? Before you expend resources turning your firm into a publisher, take a look a the content you already have…
Read More
Demands on lawyers’ time were great enough before the onslaught of online marketing. Now, these demands can seem overpowering. Blogging? Check. Webinars? Check. Video production? Check. Content production? Check. Social media posting? Check. Podcast? Check. What was that other thing you were supposed to be doing? Oh yes, being an attorney. That was it.
As important as marketing and business development are, being a good attorney comes first. Always. Tending to client needs comes first. Without good client service, marketing,…
Read More
Poor PowerPoint gets a bad rap. The software is blamed for countless hours spent enduring boring presentations. It is blamed for the multitude of bad slide designs released into the world. It has become almost synonymous with the idea of something unwanted — for both creators and viewers of presentations.
But hope does exist. PowerPoint is just a tool, after all. It can be used to create well-designed, compelling presentations. If you agree to set the bullet points and…
Read More
