Quality content checklist for lawyers

Quality content checklist for lawyers

It is no secret that content is important to search rankings. And not just any content, quality content.

Quality, however, is a nebulous word. Google is quick to say it wants quality but less eager to define exactly what that means. The term quality may also symbolize different things to different people, in terms of characteristics like length, style, subject matter or even type of content.

On top of that, many people can write quality content. As Rand Fishkin…

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Highlights from the Moz 2017 Local Search Ranking Factors Survey

Highlights from the Moz 2017 Local Search Ranking Factors Survey

Moz released the results of its 2017 Local Ranking Factors Survey at the beginning of the week. The survey contains insights from over three dozen SEO industry experts about what it takes to make it to the local map pack and rank well in organic search.

Participants were asked to rate a number of local signals from the physical location of a business to the volume of quality content on an entire website, and over 100 other…

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Back to basics: 10 essential website functions all firms should monitor

Back to basics: 10 essential website functions all firms should monitor

Technology provides myriad opportunities for your law firm’s website to stand out. With a little creativity, your team can build a site with engaging features, helpful pages and modern design. Animations? Interactive content? The sky is the limit.

What you choose to include, of course, hinges on whether a particular feature advances your firm’s goals. Does that animation help your visitors or confuse them? Does that image make the page design or just make it load slowly?

Technological advances are…

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