Why you should be using Adwords Extensions

Why you should be using Adwords Extensions

With Google Search dominating search queries with around 65 percent of market share, Google AdWords can help small and large law firms increase their inbound leads. However, specific keywords can be expensive, due to the volume and competitiveness of searches involving such words. In fact, “Attorney” and “Lawyer” are the fourth and sixth most expensive keywords on AdWords respectively.

Therefore, it is imperative that the clicks you are receiving equate to quality leads and conversions. A way to…

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Six website conversion killers your firm can avoid

Six website conversion killers your firm can avoid

Rankings are up, traffic is up, you’re in the local map 3-pack — it looks like your SEO efforts are paying off. More people are finding your website through organic search. Internet life is good.

Except, for some reason, leads are flat. People are coming to your website, but they aren’t converting.

Poor conversion can destroy even the best marketing campaigns. If you are making an investment in bringing visitors to your website, it should be generating leads. And…

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Focus on simplicity to boost lead generation

Focus on simplicity to boost lead generation

Lead generating attorney websites have several features in common. A lead generating website will make it easy for visitors to contact the firm by prominently featuring a phone number and giving visitors the option to fill out a simplified form on every page. Many such websites also incorporate a live chat feature.

Lead generating websites will also contain some form of social proof, from industry and peer review seals to client testimonials, all of which show prospective clients they…

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