Does your practice affect how often mobile visitors engage with your site?

Does your practice affect how often mobile visitors engage with your site?

Visitors engage differently with law firm websites depending on practice area.
 
What percentage of your law firm’s online visitors are viewing your website on a mobile device? To find out, Custom Legal Marketing conducted a study that examined how users engage with law firm websites. It turns out that not all practice areas perform the same on mobile—and we think we know why.
 
In our study, we examined the behavior of over 1 million unique visitors to…

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How to keep your visitors on your site

How to keep your visitors on your site

You’ve done everything right so far. Your SEO has worked the way it should and now visitors have found your site. Your analytics indicate that you’re receiving heavy traffic, but visitors are only staying on your site for about 30 seconds. They’re scrolling through your homepage, but before long, they’re gone.
 
While your website may draw visitors in with desirable design elements and a clear call to action, it may still be struggling to keep visitors there long enough to…

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4 things your attorney website might be missing

4 things your attorney website might be missing

Your website’s health is critical to the success of your online marketing efforts. Your website is a workhorse that serves many roles. It may be the first introduction potential clients have to your firm, it may serve as an informational resource, and it may simply confirm your professionalism and authority for referrals. In any capacity, your website should be generating leads for your firm.

Unfortunately, both design and technical issues can act as conversion deterrents. Poor functionality or a confusing…

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