4 Ways to Avoid Boring Law Firm Content

4 Ways to Avoid Boring Law Firm Content

Content marketing for law firms does not have to be boring. While this is hardly a revolutionary statement, it is an important reminder for a field that all too often conflates informative with dull. In fact, law firm content marketing presents many opportunities to think outside the box instead of relying on paragraphs of stock copy peppered with legal jargon and keywords.

Ensuring that content is engaging is crucial for law firms looking to attract potential clients. Boring content does…

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Google Ads Is Changing the Way Exact Match Keywords Work

Google Ads Is Changing the Way Exact Match Keywords Work

Starting throughout October, Google Ads, formerly known as Google AdWords, will begin implementing changes that will expand the way exact match keywords operate. As an example, if your campaign only used exact match keywords, it used to be that your ad would only show if the search query the user inputted was identical to the keyword or phrase.

Now, however, Google has made it so your ads that are associated with the respective exact match keywords will…

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