Improve Your Law Firm's SEO by Making Short Content Long-Form Content

Improve Your Law Firm’s SEO by Making Short Content Long-Form Content

In the ever-changing world of law firm marketing and search engine optimization (SEO), relatively short and weak pages generally cause more harm than good for website owners. That is especially true in the legal world, where current and prospective clients are looking for more information via long-form content. Long-form content consists of extensive print media combined with photos, graphics, videos and other complementary multi-media content.

The idea is to create a unique user experience, while providing…

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Three Easy Ways Lawyers Can Boost Their Search Rankings

Three Easy Ways Lawyers Can Boost Their Search Rankings

Lawyers and law firms have to worry about marketing themselves to the public more than any time in the history of the industry. Law firms need to compete for attention on the web. Given this environment, it can be difficult to be seen apart from the crowd. Therefore, law firms should pay particular attention to their rankings in search results. The higher the ranking, the higher the chance of searches clicking on your law firm’s website.

One of the…

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