5 Legal Marketing Stories to Read this Week

5 Legal Marketing Stories to Read this Week

We’re always on the lookout for innovative work being done by other pros. Here are our top 5 articles that we hand-picked just for you.

1. How This Top Law Firm Thinks Like a Startup to Fuel Growth (and How You Can, Too.) (Inc.)

In this close-up examination of how a Washington DC law firm uses innovative methods to disrupt the traditional law firm business model, you’ll learn how your firm can apply similar methods for your…

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Don’t Let Your End-Of-Year Marketing Dollars Go to Waste

Don’t Let Your End-Of-Year Marketing Dollars Go to Waste

If you’re lucky enough to see leftover marketing money in your budget at the end of the year, don’t let it go to waste. End 2019 on a high note by investing in a marketing move that will put your firm in a strong position to hit your 2020 goals.

We have some ideas to help you get the most out of your marketing money this Holiday season.

1. Timely content is always in style

It’s the end of the year, and…

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Charitable Activities are Good for Your Community and Law Firm Marketing

Charitable Activities are Good for Your Community and Law Firm Marketing

Don’t keep your charitable activities secret. The fact that your law firm cares about others in more ways than one is not only something worth celebrating but sharing. Doing so will both strengthen bonds within your network as well as help you connect with prospects in a deeper way than traditional outreach or advertisements. After all, a prospective client is unlikely to forget someone who donated thousands of dollars to help recovery efforts after a natural disaster or who…

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How to Ask for Client Reviews Without Risking Your Reputation

How to Ask for Client Reviews Without Risking Your Reputation

Your law firm’s reputation is upheld through how well you can showcase your impressive case results and customer service on your website and social media presence. But there’s one powerful brand-building resource that so many lawyers struggle to attain and maintain: online reviews.

Reviews are the online equivalent of word-of-mouth recommendations. According to a study by Yext, 88 percent of consumers report that online reviews are as important as personal recommendations. People tend to trust the value of…

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How to make SEO and PPC work together for your law firm

How to make SEO and PPC work together for your law firm

It’s true that on their own PPC and SEO are powerful channels. PPC is used to generate leads using strategies that can be immediately tested and get quick action, while SEO is about building website authority to generate leads over a longer period of time. But when used together, you will double your chances of gaining conversions if your site appears both as an ad and the top organic search results plus PPC can help you reach regions that…

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Should you offer free consultations?

Should you offer free consultations?

Many lawyers feel conflicted about whether to offer free consultations or to charge a fee. On the one hand, free consultations are a great way to attract potential clients by providing them with the security of deciding who to hire before having to pay fees. It’s a good way to get people into your office, which gives you the chance to stand out above your competitors. But on the other hand, time is money. If you or your staff…

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Google Adds Video Enhancements to Search Console: Is Your Law Firm's Website Ready?

Google Adds Video Enhancements to Search Console: Is Your Law Firm’s Website Ready?

While internet speeds used to all but prohibit the use of embedded videos for law firm websites, that is no longer the case. In fact, last year, the average download speed in the United States was an impressive 93.98 Mbps, which is twice the global average of 46.25 Mbps. Given that the majority of Americans have the ability to seamlessly view an embedded video, more and more law firms are including videos on their website….

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Time to Get Serious About Your Law Firm Website’s Security

Time to Get Serious About Your Law Firm Website’s Security

What Google’s recent decision to start blocking mixed content means for your website

Recently, Google announced that starting in December of 2019, it will begin to block web pages that contain mixed content. Initially, Google is going to allow users to bypass the block by manually accepting a pop-up security warning. However, by the beginning of 2020, Google plans on implementing a complete block of all pages containing mixed content.

The impact of Google’s decision can be devastating for businesses…

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