How Local Events and Sponsorships Can Power Link Building

How Local Events and Sponsorships Can Power Link Building

One of the primary reasons why successful law firms attend and sponsor local events is to generate publicity. Years ago, publicity was mostly spread through word of mouth alone, however, in the Information Age brand exposure is most efficiently developed through a holistic online marketing strategy. A holistic online marketing strategy is multi-faceted and should be customized to the unique needs of a company, however, most marketing strategies include content marketing, Read More

How Law Firms Can Identify Their Local Competitors

How Law Firms Can Identify Their Local Competitors

For law firms looking to capture the attention of prospective clients, simply having an online presence is not enough. Being a successful law firm involves finding out who your local competitors are so that you can devise effective marketing strategies that will help you stand out.

With the diversification of Google’s search results, determining your true local competitors is no longer a straightforward exercise. Gone are the days of a single, unanimous number one that dominates all search rankings….

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