Businesses That Pay More For SEO Are Happier, According to New Report

Businesses That Pay More For SEO Are Happier, According to New Report

Marketing has never been cheap. But fewer items are more important than the one responsible for exposing a brand to new potential customers. For this reason, the U.S. Small Business Association recommends that businesses with less than $5 million in annual sales devote between seven to eight percent of gross revenue to all types of marketing. Of course, this includes online marketingwebsite development, print advertising,  Read More

It Is Harder to Monopolize Page One and That Is Good News for Lawyers

It Is Harder to Monopolize Page One and That Is Good News for Lawyers

When it comes to search engine results pages (SERP), diversity is important. Diversity gives the user the opportunity to find the information or services that are more tailored to their specific needs. Having one domain dominate the SERP might not give the user the best quality result they are looking for.

Changed on June 6th, Google has stated that moving forward, only two listings for the same domain and sub-domain will be shown per page for most search queries.

Read More

Getting More Attention For Your Law Firm's Instagram With Stop-Motion

Getting More Attention For Your Law Firm’s Instagram With Stop-Motion

Instagram is rolling out with a new feature for their app: stop-motion camera mode for Instagram Stories. Courtesy of Jane Manchun Wong, the internet was able to get a sneak-peak demo of how this feature will work. This in-app feature that is currently in development makes it possible for users to create videos from a compilation of photos. This method of video making is very reminiscent of classic Christmas or Tim…

Read More
Ruling out Seniors When Launching a Law Firm Marketing Campaign May be a Costly Mistake

Ruling out Seniors When Launching a Law Firm Marketing Campaign May be a Costly Mistake

When marketing statistics show that a large part of today’s financial clout is in the hands of older audiences, it only makes good sense to adapt a marketing strategy to reach them. However, that does not seem to be happening due to some flawed assumptions and previous less than spectacular marketing campaigns based on those flawed assumptions. Instead, the trend is to market to millennials, the largest portion of the population at about 75.3 million, and exclude older individuals.

Marketing…

Read More