Brace Yourself. Google Broad Core Algorithm Update is Rolling out Today

Brace Yourself. Google Broad Core Algorithm Update is Rolling out Today

Google releases updates on a daily basis but a few times a year, they do a broad core update. The June Core Update was followed by a lot of ranking turbulence and a crackdown on Google My Business term violations. But ultimately, most of CLM’s law firms saw their organic positions improve after the dust settled.

Google announced the algorithm update today on Twitter:

Ethical Considerations for Lawyers Using Search Engine Marketing

Ethical Considerations for Lawyers Using Search Engine Marketing

Lawyers are subject to strict ethical rules. Ethical rules govern not only an attorney’s representation of her client, but also how attorneys communicate with the general public. Indeed, the Model Rules of Professional Conduct contain specific rules addressing “communication concerning a lawyer’s services.” Attorney marketing is among the types of communication these rules cover.

Given that there are very real ethical concerns with attorney marketing in general, it is no surprise that ethics panels are being…

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What Law Firms Need to Know About Recovering From Google’s Broad Core Algorithm Updates

What Law Firms Need to Know About Recovering From Google’s Broad Core Algorithm Updates

Google released its latest broad core algorithm update in June 2019. Whenever a new update is rolled out, it inevitably raises questions about how to fix a drop in search engine rankings or why a website’s traffic has improved without doing anything in particular.

At its simplest, a broad core algorithm update is a tweak to Google’s main search algorithm. Each broad core algorithm update affects websites in different ways. For instance, some sites may suffer…

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The Most (and Least) Useful Meta Tags of 2019

The Most (and Least) Useful Meta Tags of 2019

Meta tags are small bits of text that do not appear on a web page itself, but are seen by search engines. As search engines crawl through millions of pages in search of the user’s desired content, meta tags provide information to the search engine about the data contained on the page. In this way, meta tags help search engines understand what a page is about and, in theory, can be used to make content on a page more…

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Does Your Law Firm's Website Have Too Much Content Indexed By Google?

Does Your Law Firm’s Website Have Too Much Content Indexed By Google?

One of the best features on the internet is the ability to use search engines. If you have a question or are looking for a particular service, you can enter the name of the service or business to get a list of websites for you to choose. Search engines are helpful tools for law firms because their company’s websites may be included in someone’s search results. Many search engines are on the internet, and Google Search (commonly referred to…

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