Google My Business Has a New Attribute for Lawyers

Google My Business Has a New Attribute for Lawyers

Last week, Google quietly released a few new attributes that will help you communicate your meeting options while social distancing.

Four attributes were released but only one applies to most law firms; Online Appointments.

Since the COVID-19 measures went into place in March, many law firms started offering online consultations and appointments. With the new Online Appointments attribute, prospects don’t have to visit your website to know that you’re available for virtual appointments. They are able to see it…

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Google My Business Is Publishing Reviews Again

Google My Business Is Publishing Reviews Again

Google had shifted most of their Google My Business Resources to ensuring that listings had up-to-date resources to help businesses communicate with their clients during COVID-19 shutdowns. During this time, we advised our clients to not reach out to their clients and request reviews since there was no certainty that those reviews would be posted.

Over the last 3 weeks, we have seen pre-shutdown reviews get posted to law firms’ Google My Business listings and…

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How Law Firms Can Advocate for Social Justice and Racial Equality

How Law Firms Can Advocate for Social Justice and Racial Equality

Legal professionals work for justice for a living, and as such, are often viewed as leaders in their communities. This is especially true during crises. Law firms have a responsibility not just to make a statement about where they stand on the human rights issues at stake in America today, but to enact racial justice in their communities and workplace through a commitment to advancing diversity, equity, and inclusion. If you, like many others, have struggled to know how…

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How Systemic Racism Affects The Legal Industry, And Other Essential Reads

How Systemic Racism Affects The Legal Industry, And Other Essential Reads

The past weeks have seen tremendous challenges reach a boiling point in the U.S. Amidst racism, police brutality, and a global pandemic, lawyers have much to consider in the ways they decide to run their law firms. We’ve selected some essential reads to help lawyers both address their concerns about the state of the world, while continuing to effectively manage their firm.

A Conversation with Raphael Davis Williams (Clio)
Clio sits down with director of Equity…

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Tips For Creating A Sustainable Work-From-Home Model For Your Law Firm

Tips For Creating A Sustainable Work-From-Home Model For Your Law Firm

You probably already know that “going back to normal” isn’t really a thing to look forward to anymore. The pandemic has shown the legal industry that its structures must adapt to remain agile during times of duress, and in the process, it has revealed how previous methods might not have been serving law firms to begin with. During the age of home office Zoom calls, how can the work-from-home model and online tools serve not as temporary scaffolds, but…

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How To Gain Local Media Coverage To Attract More Leads, And Other Marketing Musts Reads

How To Gain Local Media Coverage To Attract More Leads, And Other Marketing Musts Reads

Legal marketing tips: 11 rules for engaging with local media (Answering Legal)
Close to 70 percent of lawyers lack connections with the media. This is a problem. The media helps build up lawyers’ credibility with the local community, and media exposure plays a large role in attracting new clients. Engaging with the media can be daunting, but it doesn’t have to be after you’ve read these 11 tips.

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How To Attract More Readers To Your Law Firm Website By Writing To Fewer Of Them

How To Attract More Readers To Your Law Firm Website By Writing To Fewer Of Them

You’ve probably seen it yourself: lawyers have doubled down on posting content related to COVID-19. Here’s how to stand out in a marketplace that’s been flooded by the same type of content: by writing directly to a very small audience.

Writing to reach the largest possible audience will only further saturate the landscape. However, writing to a very small audience creates a channel for your unique thought leadership to be heard by those who seek exactly what you have…

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How To Keep Your Readers Engaged During This Pandemic, And Other Tips To Keep Your Law Firm Agile

How To Keep Your Readers Engaged During This Pandemic, And Other Tips To Keep Your Law Firm Agile

The six habits of highly effective law firm thought leadership content (Law.com)

Highly effective written communication is key to maintaining strong client relations and is essential to attracting new clients. Your thought leadership content, including blogs, newsletters, and emails, has a huge task: to keep the reader engaged enough to keep reading. This isn’t easy. But if you always follow these 6 tips when writing content, you’ll find…

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How Shelter-In-Place Can Make You Serve Your Law Clients Better Than Ever

How Shelter-In-Place Can Make You Serve Your Law Clients Better Than Ever

Everyone is at home — still. By the looks of it, shelter-in-place ordinances will last longer than first anticipated. This doesn’t have to mean the end of productivity and quality service. In fact, this can mean an even better experience for your clients and prospective clients. In a time of great need, law firms hold a special place in alleviating devastating circumstances. Here’s how staying at home can actually make you serve your clients better than before:

1. Give…

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