Keep Calm and Build A Virtual Law Firm, And Other Must-Reads To Get Through The Crisis

Keep Calm and Build A Virtual Law Firm, And Other Must-Reads To Get Through The Crisis

This week, it’s time to keep calm and form solutions for the problems lawyers are facing during the COVID-19 crisis. Here are some clear and easy tips for making it through this time working from home, such as building a virtual law firm, creating smart legal marketing strategies, and re-thinking how to establish a successful niche.

Virtual law firm guide (Clio)

Building a virtual law firm, either temporarily or permanently, might be…

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Keep your phones ringing during the COVID-19 crisis with these 9 tips

Keep your phones ringing during the COVID-19 crisis with these 9 tips

While people across the country are adjusting their lives to the COVID-19 crisis, we’re monitoring how those changes affect the legal landscape. With people spending a lot more time at home and online, lawyers need to be prepared to respond to new behaviors. How can you make sure the right clients find you? By following these tips:

1. Make sure people know you are currently available and handling cases.

Now is a good time to Read More

Google My Business Pauses Reviews During COVID-19 Crisis

Google My Business Pauses Reviews During COVID-19 Crisis

Google has publicly stated that they’re adopting measures to reduce the amount of time their team members are required to be in their offices. What does that mean for Google My Business and your law firm?

Well, for now, Google is prioritizing reporting accurate information regarding offices being open and hours being correct. Since many updates to your law firm’s Google My Business listing are subject to manual review by a Google team member, reviewing a flood of changes across…

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Why There’s More to Life Than Landing Rank 1 Page 1

Why There’s More to Life Than Landing Rank 1 Page 1

When you think of your law firm’s SEO strategy, your goal is to appear as number one on organic searches, right? If you land at rank 1, page 1 for a search term, haven’t you won?

Perhaps not so surprisingly, that’s a trick question. There’s more to SEO strategy than simply getting you to the top position on organic search. The assumption that rank 1, page 1 holds the highest value in search results can…

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Custom Legal Marketing’s Response to Coronavirus (COVID-19)

Custom Legal Marketing’s Response to Coronavirus (COVID-19)

UPDATED: March 30, 2020
The City of San Francisco and surrounding bay area counties have extended their shelter in place order to May 1, 2020. Therefore, we will continue to require all team members in both our San Francisco and Tampa offices to work remotely until May, 2020.

UPDATED: March 18, 2020
CLM’s Tampa office will be closed starting today. All team members in Florida are required to work remotely until at least April 1st.

UPDATED: March 16,…

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Increase Your Caseload with These Website Changes, and Other Must-Reads.

Increase Your Caseload with These Website Changes, and Other Must-Reads.

Google’s algorithms updates are hard to keep up with on your own. But luckily, we and other legal marketing professionals are keeping up and finding ways of helping you stay up to date. Read these excellent articles on ways of improving your website and SEO to gain new quality cases.

8 website tips and tricks to Increase your caseload (Consultwebs)

Your website should draw in the right prospective clients, and convince…

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If You Can't See What Your SEO Campaign is Doing, Is It Actually Doing Anything?

If You Can’t See What Your SEO Campaign is Doing, Is It Actually Doing Anything?

An SEO dashboard would give you the clarity you need to know what your marketing dollars are doing, and if your SEO campaign is actually working.

What’s an SEO Dashboard?

Like your car’s dashboard that allows you to see what’s working and what isn’t, an SEO dashboard displays the key components of your SEO campaign’s performance. You can use it to track your rankings, organic traffic, web conversions, backlinks, and more. With an…

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How to Generate A Steady Stream of Quality Leads and 4 Other Must-Reads

How to Generate A Steady Stream of Quality Leads and 4 Other Must-Reads

This week, we’ve curated some new content from across the web to help you gain the tools you need to dominate your market. With a strong website, advertising strategy, lead pipeline, approach to video, and streamlined rebranding, you can transform and grow your firm. Read these helpful articles to understand what it takes to market your firm, and market it well.

Law Firm Advertising (Lawyerist)

The law firm advertising landscape has evolved drastically over the years,…

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How The General Public Can Help You Strengthen Your Content Strategy

How The General Public Can Help You Strengthen Your Content Strategy

With Google’s new Search Console Tool, you have the opportunity to improve the quality of your existing and future content. How? By keeping track of any content that the general public flags as outdated, and by reacting with a strong, well-informed content strategy.

The Search Console tool allows the users to flag content as outdated, giving the website owners the chance to temporarily remove that page while you update the content….

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5 Legal Marketing Stories - 2/12/20

5 Legal Marketing Stories – 2/12/20

This week, we’ve found some articles on the legal marketing pipeline that are too good not to share. Find out about how to generate unique content, successful videos, and more in these articles from around the web.

How to Turn General Website Content into Unique Content for Your Law Firm (LawLytics)

Google favors unique website content because users favor unique content. But you have so much general content, and you’re struggling to figure out Read More