How to Generate A Steady Stream of Quality Leads and 4 Other Must-Reads

How to Generate A Steady Stream of Quality Leads and 4 Other Must-Reads

This week, we’ve curated some new content from across the web to help you gain the tools you need to dominate your market. With a strong website, advertising strategy, lead pipeline, approach to video, and streamlined rebranding, you can transform and grow your firm. Read these helpful articles to understand what it takes to market your firm, and market it well.

Law Firm Advertising (Lawyerist)

The law firm advertising landscape has evolved drastically over the years,…

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How The General Public Can Help You Strengthen Your Content Strategy

How The General Public Can Help You Strengthen Your Content Strategy

With Google’s new Search Console Tool, you have the opportunity to improve the quality of your existing and future content. How? By keeping track of any content that the general public flags as outdated, and by reacting with a strong, well-informed content strategy.

The Search Console tool allows the users to flag content as outdated, giving the website owners the chance to temporarily remove that page while you update the content….

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5 Legal Marketing Stories - 2/12/20

5 Legal Marketing Stories – 2/12/20

This week, we’ve found some articles on the legal marketing pipeline that are too good not to share. Find out about how to generate unique content, successful videos, and more in these articles from around the web.

How to Turn General Website Content into Unique Content for Your Law Firm (LawLytics)

Google favors unique website content because users favor unique content. But you have so much general content, and you’re struggling to figure out Read More

How to Crowdsource Discovery of Outdated Content on Your Website

How to Crowdsource Discovery of Outdated Content on Your Website

Whether you’re aware of it or not, it’s likely that your site has outdated content that is no longer serving your law firm. That includes content that doesn’t reflect your law firm’s current status or latest successes or ideas in old blog posts or practice area pages. You and your firm never stop changing, but this old content will still appear in search results and misrepresent you, your current news, or your knowledge.

It’s time…

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