How To Keep Website Visitors Happy and Engaged by Understanding Their Expectations

How To Keep Website Visitors Happy and Engaged by Understanding Their Expectations

Don’t strand your users. Help them find their way.

Stories are engaging in part because they show how a relatable character solves a problem. And for the most part, people give storytellers wide leeway to add twists, turns and surprises that enhance the telling of the tale.

At some point, however, too many unpredictable, inconsistent, unrealistic or overdone plot points will break trust and turn the reader or listener off. Good stories have a flow. Bad stories break trust.

Your firm’s…

Read More
How Small Law Firms Can Best Utilize Legal Marketing, and Other Must-Reads

How Small Law Firms Can Best Utilize Legal Marketing, and Other Must-Reads

Legal Marketing For Small Firms in 2020: Obstacles and Opportunities (Lawlytics)

“Nearly three of every four very small law firms say acquiring new business is a challenge”. In this article, Attorney Dan Jaffe shares his insight on the dangers a small law firms and solo law firms may face and the business opportunities they can leverage in 2020.

How to Prepare to Be a Podcast Guest (Clio)

The growth of…

Read More
Six Ways to Boost Your Firm's Marketing and Business During Slow Times (Or Any Time)

Six Ways to Boost Your Firm’s Marketing and Business During Slow Times (Or Any Time)

Times that require forward-thinking are often those that make such thinking the most difficult. And 2020 certainly lives up to that description.

Attorneys have adapted to working remotely. They have shifted marketing focus from in-person networking events to virtual discussions, webinars and content marketing, and they have learned to maneuver through online courtroom proceedings. All while coping with myriad unforeseen personal challenges.

Maybe you have a little more time on your hands than…

Read More
Why Lawyers Should Serve As Poll Workers This Election, and Other Must-Reads

Why Lawyers Should Serve As Poll Workers This Election, and Other Must-Reads

Lawyers Encouraged To Sign Up As Poll Workers

As elections in the United States draws closer, the American Bar Association is encouraging lawyers to assist with poll working. “With the added obstacle of a pandemic this year, finding people who are at lower risk to assist as poll workers is even more important. This is an opportunity for lawyers, and soon-to-be lawyers, to step up and serve.”

Voice SEO:…

Read More