Everyone has heard by now that content is king. The phrase has been used so frequently as to be meaningless, and it is too often misinterpreted to mean that all content creation is good, encouraging the development of legions of indistinguishable posts and articles.
Like many marketing mantras, there is an underpinning of truth to the phrase. Both Google’s algorithm and your potential clients react positively to content that is genuinely informative, insightful and helpful. And Read More