Google My Business has made updates this year that will affect the way people find your law firm and interact with your profile. When users search for a “personal injury lawyer”, “estate planning attorney”, or whatever your practice area(s) may be, you’ll want to know how to appear high on the list, and you’ll want to look good when you do. For that to happen, you need to know what’s new in Google My...
Read MoreNov 26
Charitable Activities are Good for Your Community and Law Firm Marketing
Don’t keep your charitable activities secret. The fact that your law firm cares about others in more ways than one is not only something worth celebrating but sharing. Doing so will both strengthen bonds within your network as well as help you connect with prospects in a deeper way than traditional outreach or advertisements. After all, a prospective client is unlikely to forget someone who donated thousands of dollars to help recovery efforts after a natural disaster or who...
Read MoreNov 19
How to Ask for Client Reviews Without Risking Your Reputation
Your law firm's reputation is upheld through how well you can showcase your impressive case results and customer service on your website and social media presence. But there’s one powerful brand-building resource that so many lawyers struggle to attain and maintain: online reviews.
Reviews are the online equivalent of word-of-mouth recommendations. According to a study by Yext, 88 percent of consumers report that online reviews are as important as personal recommendations. People tend to trust the value of...
Read MoreJun 3
How Law Firms Can Identify Their Local Competitors
For law firms looking to capture the attention of prospective clients, simply having an online presence is not enough. Being a successful law firm involves finding out who your local competitors are so that you can devise effective marketing strategies that will help you stand out.
With the diversification of Google’s search results, determining your true local competitors is no longer a straightforward exercise. Gone are the days of a single, unanimous number one that dominates all search rankings....
Read MoreMay 6
Google My Business Adds a New Feature for Posting Positive Reviews on your Law Firm’s Listing
In mid-April, Google announced it was adding a new feature that lets you post auto suggested positive reviews from customer testimonials. The suggestions, to post positive reviews on your website, may pop up when you sign into Google My Business (GMB) or you may get it via email. Either way, it may be a bonus for your law firm to post positive reviews to attract more business.
The posts are sent to you when they are automatically triggered...
Read MoreJul 18
The New Google My Business Feature Your Competitors Don’t Know About
Your Google My Business listing is your law firm's gateway to being ranked in the map. You probably already have a GMB profile for your firm but that's just the beginning. It takes a lot more to get great local SEO results for your law firm.
Recently, Google My Business released some new features. While one feature was not necessarily made for lawyers, we believe it can give...
Read MoreSep 7
Tired of Law Firms Spamming Google Maps? You Can Fight Back
Any law firm that is putting a lot of effort into their search engine marketing knows how frustrating it can be to see their spammy competitors rank above them in Google Maps. After investing in your website, getting client reviews and cultivating a strong reputation in Google, your listing could get taken over by someone titling their listing “Smith & Smith – Los Angeles Personal Injury Lawyer.”
While there are multiple types of spam from unqualified addresses to multiple listings,...
Read MoreApr 15
Highlights from the Moz 2017 Local Search Ranking Factors Survey
Moz released the results of its 2017 Local Ranking Factors Survey at the beginning of the week. The survey contains insights from over three dozen SEO industry experts about what it takes to make it to the local map pack and rank well in organic search.
Participants were asked to rate a number of local signals from the physical location of a business to the volume of quality content on an entire website, and over 100 other...
Read MoreJan 25
10 things you can do now to boost your legal marketing
Marketing is a process. Each piece, from social media to online marketing to TV ads to networking, has many moving parts. Some must be carefully coordinated to function as an integrated campaign. Others, you can work on individually as time permits. While the scope of all marketing activities combined can be considerable, there are things you can do in an hour or two that will advance your business development goals.
Here are ten valuable marketing actions you can take, even...
Read MoreJan 18
New for 2017: voice search and mobile optimization checklist for attorneys
Voice search is no longer a novelty. Increasingly, people are using personal assistants like Siri and Google Assistant to ask questions and perform basic searches. In May of 2016, approximately 20 percent of all searches performed on Google's mobile app and Android devices were done by voice. The popularity of products like Amazon Echo and Google Home will only increase consumers' comfort with voice search. Research by ComScore suggests that 50 percent of searches will be voice-based by 2020.