Google Helpful Content Update is Coming

Google Helpful Content Update is Coming

Another Google update is rolling out but it's not technically a broad-core update.

Google has announced the "Helpful Content Update" which is basically out to catch useless, misleading, and possibly bot-written content.

In their announcement, Google said "This ranking update will help make sure that unoriginal, low-quality content doesn’t rank highly in Search, and our testing has found it will especially improve results related to online education, as well as arts and entertainment, shopping and tech-related content."

Google is promising...

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Multi-lingual Law Firm SEO – Finding Ranking Success in Any Language

Multi-lingual Law Firm SEO – Finding Ranking Success in Any Language

Recently, I contributed an article to Forbes, titled “Bilingual Law Firms May Be Missing Out On A Huge SEO Benefit.” I was inspired to write the piece because of how often I see multi-lingual law firms doing all the wrong things and leaving valuable leads on the table.

While my article focuses on Spanish, which is the second most dominant language in the United States, you can apply the principles to any language.

Here are some key takeaways from the...

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What Could Google’s Confirmed Broad Core Update Mean for Your Law Firm?

What Could Google’s Confirmed Broad Core Update Mean for Your Law Firm?

On Wednesday, Google confirmed that a broad core update was rolling out. If your law firm has been in the SEO game for any period of time, you know this is a routine part of the process where Google "realigns" their massive index.

In the release from Google's Danny Sulivan, they laid the expectation of website rankings fluctuating during the rollout saying, "There's nothing wrong with pages that may perform less well in a core update. They haven't...

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Is 'Perfect' Content Dooming Your Law Firm’s SEO?

Is ‘Perfect’ Content Dooming Your Law Firm’s SEO?

Quality content is the heartbeat of a successful SEO plan. Not just law firm SEO, but all types of digital marketing. But what happens when you treat your marketing content like a legal brief? Or worse, what happens when perfection is never met and your content never gets a moment to shine in Google’s search results?

I recently talked about how “perfect” content can doom an SEO strategy on Forbes. The inspiration for the piece came from a...

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The Google Ads Performance Max Campaign: A powerful lead generation tool most law firms aren’t using.

The Google Ads Performance Max Campaign: A powerful lead generation tool most law firms aren’t using.

Google Search, YouTube, Gmail, and Google Maps have massive audiences that are engaged with these platforms every day. With consumers flocking to these products en masse, law firms have the opportunity to leverage these products through campaigns in Google Ads to generate leads.

While most people are familiar with the traditional search campaigns, Google Ads has included a new type of campaign on its platform that many law firms haven't yet tried. This...

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Should Bots Write Blogs for Your Law Firm? We Tried an AI Writer.

Should Bots Write Blogs for Your Law Firm? We Tried an AI Writer.

The question of how Google looks at AI-generated content came up in a recent “SEO Office Hours” Google Hangout with Search Advocate John Mueller.

AI-generated content is nothing new. The Associated Press has been using the Wordsmith platform from Automated Insights since 2015. This has helped AP generate fast reports on quarterly financials as well as sporting events.

In fact, in the Automated Insights case study about their relationship with the AP, they say “Wordsmith transforms earnings data from Zacks...

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Your Law Firm's Web Traffic Has Dropped... Now What?

Your Law Firm’s Web Traffic Has Dropped… Now What?

Recently, I participated in a discussion that was published on Forbes regarding ways to rectify a steep decline in web traffic.

In my response, I said:

Use Google Analytics To Compare Declines In Organic Traffic To Individual Pages

Using Google Analytics, compare the individual page traffic by visiting Behavior > Site Content > All Pages in the left menu. This will show you which pages have seen the greatest decline. You can add a “Secondary Dimension” of “Source” to see which...

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SEO Experts Share Their Link-Building Wisdom, and Other Must-Reads

SEO Experts Share Their Link-Building Wisdom, and Other Must-Reads

Controversial Link Building Questions Answered By Expert SEO Women (Search Engine Journal)

In this Search Engine Journal article, nine link building pros were asked to share their experiences on some of the most controversial issues in their area of expertise. Read to find out more.

Improving Brand Reputation Using Google Knowledge Panel (Yaagneshwaran Ganesh)

This Google feature is meant to help get clients quick snapshots of verified information on you and your law...

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Expect Search Engine Rankings to Fluctuate in March with Mobile-Only Indexing

Expect Search Engine Rankings to Fluctuate in March with Mobile-Only Indexing

Google is rolling out their Mobile-Only Indexing update "sometime in March." While there isn't a specific date announced, the law firm SEO team here at Custom Legal Marketing has been treating March 1st as a hard deadline.

What is Mobile-Only Indexing?

Mobile-Only indexing means that Google will no longer index any content like text, videos, and images that are not visible on mobile devices. For example, you may have a different header for desktop visitors than...

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