Hazen Law Group
Hazen Law Group is an estate planning, elder law and special needs planning firm with offices in Harrisburg, Pennsylvania.
Challenge: The Hazen Law Group originally operated under the name Hazen Elder Law. The firm had established itself as a leader in the industry, particularly in the areas of long-term care and Medicaid planning.
Marielle Hazen, founder and partner believed that the firm name was becoming too limiting. People in need of Special Needs Planning or Estate Administration services, for example, may not know those areas fell within the purview of the firm’s services. Ms. Hazen was interested in rebranding the firm with a new name, logo and website design.
The new logo, tagline and website needed to speak to the breadth of services offered by the firm while confirming their position as a preeminent firm.
Solution: To maintain consistency with the previous brand, the firm adopted a new name: Hazen Law Group, and a new tagline: Plan Today. Secure Tomorrow. The new tagline speaks to and seeks to calm the anxieties of a range of clients, from those planning for their own futures to those planning for the futures of a loved one with special needs.
The website redesign incorporates custom photography, including several group shots featuring Mz. Hazen’s enthusiastic dog. The blue and gold in the logo evoke a sense of strength and security, while soft, neutral colors employed throughout the site have a soothing, relaxing feel.
Visit website: www.hazenlawgroup.com